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Who Reads Long Posts ?

Who Reads Long Posts ?

  • I do

    Votes: 10 34.5%

  • I don't

    Votes: 19 65.5%
  • Total voters
    29
Mira said:
Just curious.
Personally, I'm guilty of very rarely reading posts that are longer than 2 paragraphs.
Am I the only one ?
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Long copy only has merit, and is read when there is content to drag you along; whether it is advertising, a post, magazine or book.

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I don't even read double spaced posts let alone long ones. (Hint, hint). As a professional writer I learned a long time ago you can always say something more succinctly and long prose bores people to tears.
 
zimmer said:
Long copy only has merit, and is read when there is content to drag you along; whether it is advertising, a post, magazine or book.

.
Click to expand...

Not if you want to make it interesting.
 
EnigmaO01 said:
Not if you want to make it interesting.
Click to expand...

I've read a fair bit from professional copy writers, and ad guys.

If you have content, good flow, you can write a long ad, and it will pull.
It will get read.
People won't read fluff... it has to be compelling, and have a clear point of view, supported by facts or real life experiences/stories.

Of course they test market everything. Headlines, paragraphs, key words.
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