Re: the "Bates Motel" ... LOL!
Owning a motel requires a substantial commitment, but the owner / operator is secure in the knowledge that they are in command, able to capitalise on the value of their business and property and reap the rewards.
And what could be more worth celebrating than that?
BTW, "celebrate" comes from the Latin "celebratus" which means to frequent in great numbers. So if you're not frequenting in great numbers, you're really not celebrating.