The problem is that a fair number of republicans insist on saying outrageous and/or dumb comments, which are much more likely to get reported on than any congressional debate. The same thing happened to an extent to democrats during the early part of the Bush administration, when the democratic party was at it's low point. If you run a network who's primary job is to attain ratings, which story are you going to cover...some boring, technical debate over the best way to stimulate the economy. or the Texas governor suggesting succession? Which story is going to draw ratings, and increase revenue for the station?
Basically, you guys on the right have to stop attacking each other, and making foolish comments(my fav, the recent where a republican commented on the last 2 swine flue outbreaks have been under democratic administrations), get a platform, and broadcast it in nice, clear terms, with no self induced distractions.