Look at skiers. Who in their right mind, would want to slide down a friggin mountain covered with snow at dangerous speeds?? But we can! because some person possessed enough intelligence to come up with a zany idea like that.
Talk about zany ideas... Look at ancient Olympics. Men competed NAKED, while running! Can you believe that? Supposedly it helps them perform better. Personally I find that hard to believe, but I guess they didn't have the luxury of spandex.
What I'm saying is that all of these things are pretty stupid things to achieve, but to figure out a way to achieve them, that in and of itself is smart.