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Thread: What do you consider false advertising? Is this?

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    What do you consider false advertising? Is this?

    There's a popular (I guess) ad on local radio (yeh , I listen), and they advertise their product to be "preservative free".

    Lo and behold, you look at their website, and the ingredients list, entry #4 is salt.

    I personally don't care; I'd buy their product (dietary concerns), but I hate the idiocy of the marketing campaign. What say you.
    Last edited by SlevinKelevra; 06-29-15 at 03:11 AM.

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    Re: What do you consider false advertising? Is this?

    Is the salt being used as a preservative, or is it in for flavour, or something else?
    "To waste, to destroy, our natural resources, to skin and exhaust the land instead of using it so as to increase its usefulness, will result in undermining in the days of our children the very prosperity which we ought by rights to hand down to them."~ Theodore Roosevelt (Message to Congress, Dec. 3, 1907)

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    Re: What do you consider false advertising? Is this?

    Quote Originally Posted by SlevinKelevra View Post
    There's a popular (I guess) ad on local radio (yeh , I listen), and they advertise their product to be "preservative free".

    Lo and behold, you look at their website, and the ingredients list, entry #4 is salt.

    I personally don't care; I'd buy their product (dietary concerns), but I hate the idiocy of the marketing campaign. What say you.
    *puts on nerd hat*

    In all likelihood, the salt is not acting as a preservative. The concentration of salt required to have any meaningful preservative effect is absolutely enormous (over 10% for bacteria, and even higher for mold), and it would destroy the edibility of just about any food. It'd be worse than drinking soy sauce straight (only 6% salt).

    Not even traditional salted meat is being preserved with salt. It's being preserved with a combination of dehydration (which the salt does aid with) and acid.

    So, they are not being dishonest. It is basically impossible for them to be using enough salt to preserve the food. If it is dehydrated, salt may have aided in the process of drying, but it is not salt in and of itself that is preserving it. In all probability, the salt is mostly there for taste.

    *takes off nerd hat*

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    Re: What do you consider false advertising? Is this?

    Quote Originally Posted by spud_meister View Post
    Is the salt being used as a preservative, or is it in for flavour, or something else?
    it's not clear from the ad, or the website.


    the product in question is---- LOL----- meatballs.

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    Re: What do you consider false advertising? Is this?

    Quote Originally Posted by SmokeAndMirrors View Post

    So, they are not being dishonest. It is basically impossible for them to be using enough salt to preserve the food. If it is dehydrated, salt may have aided in the process of drying, but it is not salt in and of itself that is preserving it. In all probability, the salt is mostly there for taste.

    *takes off nerd hat*
    nerd hat noted.

    should they proclaim the food to be preservative free, or not?


    //// not that I disagree with you?

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    Re: What do you consider false advertising? Is this?

    In other words, what if the product had 1 ppm benzene.

    Could they call it "organic solvent free"

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    Re: What do you consider false advertising? Is this?

    Quote Originally Posted by SlevinKelevra View Post
    nerd hat noted.

    should they proclaim the food to be preservative free, or not?

    //// not that I disagree with you?
    I'd say so. They are not using anything that is predominantly for the purposes of preservation. It's a silly thing to avoid, but that's trendy these days.

    There are dozens of mundane ingredients that, in high concentrations, may have some kind of preservative effect: all acids, oils, salts, etc. But they are not there for preservation. They are there for taste, consistency, or whatever. They are not being used in the quantity required for preservation (if they were, believe me, you'd know -- and probably spit it out because it would taste so horrible). Therefore the food is not being preserved.

    Of course, where this becomes semantically questionable is that they're aiming that kind of marketing at uninformed people who believe it's possible to eat "chemical free" food (you know, the sorts who fell for that "dihydrogen monoxide" joke and started freaking out over water just because some people were referring to it by a more science-y sounding name). When most people hear "preservative," they think "semi- or fully-synthetic preservative." They don't even realize some unadulterated ingredients can be used as preservatives.

    It is not true the food is absent of ingredients that can -- at least in theory -- preserve things. However, it is true (at least I'm assuming so for the sake of argument) that it does not contain anything that will preserve it in practice, and it does not contain any semi- or fully-synthetic preservative.

    It's worded badly, because they're aiming it at uneducated people. But it's not wrong.

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    Re: What do you consider false advertising? Is this?

    Those would be some salty meatballs if they were preserved with salt. So no, it is not false advertizement.

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    Re: What do you consider false advertising? Is this?

    Many companies flat out lie about what's in their product. For those who might be sensitive to certain ingredients, buyer beware.
    32 “Whoever acknowledges me before others, I will also acknowledge before my Father in heaven. 33 But whoever disowns me before others, I will disown before my Father in heaven.
    Matt. 10:32-33

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    Re: What do you consider false advertising? Is this?

    This (your post) is very difficult (annoying) to (attempt to) read.

    Salt has some preservation qualities but unless it is actually used for preservation, it could just be a seasoning. Now if they advertised sodium free and still used NaCl, then that be (obviously) wrong.

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