View Poll Results: Are negative campaign ads effective with YOU?

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  • Yes. Negative campaign ads can cause me to vote against the candidate negatively portrayed

    0 0%
  • No. Negative campaign ads cannot cause me to vote against the candidate portrayed.

    11 10.58%
  • I vote against the candidate running negative campaign ads.

    87 83.65%
  • I am only affected by negative campaign ads if they are comeplely honest.

    6 5.77%
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Thread: Do negative campaign ads work with YOU?

  1. #1
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    Do negative campaign ads work with YOU?

    Maybe I'm different but negative campaign ads bother me. Many are based in half truths and deception and in those cases I'm actually offended concluding the candidate running them thinks I'm too stupid to spot dishonesty when directed at me. I realize there are strong supporters of any candidate or party and I understand those people cheer the negative campaign ads bashing their guy's opponents but I thought ads were designed to persuade undecided voters or get people to change their minds.

    There's a local ad running right now attempting to unseat an incumbent. The incumbent promised to not raise taxes. The ad claims he broke his pledge because taxes went up. Truth: the candidate did not raise taxes. They were based on property values and because property values went up, so did property taxes. If the cost of gas goes up, so will the embedded gas tax. This doesn't mean the government "raised" gas taxes.
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    Re: Do negative campaign ads work with YOU?

    Quote Originally Posted by Smeagol View Post
    Maybe I'm different but negative campaign ads bother me. Many are based in half truths and deception and in those cases I'm actually offended concluding the candidate running them thinks I'm too stupid to spot dishonesty when directed at me. I realize there are strong supporters of any candidate or party and I understand those people cheer the negative campaign ads bashing their guy's opponents but I thought ads were designed to persuade undecided voters or get people to change their minds.

    There's a local ad running right now attempting to unseat an incumbent. The incumbent promised to not raise taxes. The ad claims he broke his pledge because taxes went up. Truth: the candidate did not raise taxes. They were based on property values and because property values went up, so did property taxes. If the cost of gas goes up, so will the embedded gas tax. This doesn't mean the government "raised" gas taxes.
    It gins up the bases really, but no they don't sway any minds I wouldn't figure.

  3. #3
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    Re: Do negative campaign ads work with YOU?

    Quote Originally Posted by Hamster Buddha View Post
    It gins up the bases really, but no they don't sway any minds I wouldn't figure.
    I would have to disagree. From what I understand, the literature demonstrates that negative advertising is more effective at swaying the undecided.

    I think that those who are here are less likely to be swayed simply because they are less likely to be undecided. If it comes out that "my guy" cheated on a test in college, for example, I'm more likely to try to blow it off than someone who is actually wondering "huh, I think these guys are equal but which one can I trust".

  4. #4
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    Re: Do negative campaign ads work with YOU?

    Quote Originally Posted by cpwill View Post
    I would have to disagree. From what I understand, the literature demonstrates that negative advertising is more effective at swaying the undecided.

    I think that those who are here are less likely to be swayed simply because they are less likely to be undecided. If it comes out that "my guy" cheated on a test in college, for example, I'm more likely to try to blow it off than someone who is actually wondering "huh, I think these guys are equal but which one can I trust".
    I'd be curious to see that literature, as all the polling I've seen is that most people don't like them. For example:

    Most Say Negative Campaign Ads Have Negative Effect on Voting - Rasmussen
    Negative Campaigning Disliked by Most Americans - Gallup
    78 percent of Americans frustrated by negative campaigns, poll finds - Yahoo
    Do Negative Political Ads Work? - Scientific America

  5. #5
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    Re: Do negative campaign ads work with YOU?

    Campaigns at all levels spend $millions on negative campaigning, so it does work. They are no dummies and they have million dollar experts to check to see if it's working.
    "He who does not think himself worth saving from poverty and ignorance by his own efforts, will hardly be thought worth the efforts of anybody else." -- Frederick Douglass, Self-Made Men (1872)
    "Fly-over" country voted, and The Donald is now POTUS.

  6. #6
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    Re: Do negative campaign ads work with YOU?

    I prefer a candidate presenting him/herself with complete honesty (lol), instead of elevating him/herself by smearing others.

  7. #7
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    Re: Do negative campaign ads work with YOU?

    Quote Originally Posted by American View Post
    Campaigns at all levels spend $millions on negative campaigning, so it does work. They are no dummies and they have million dollar experts to check to see if it's working.
    It could simply be a situation where there too afraid to risk any change. Besides, I'm sure the other side of the campaign is running their own negative ads and it didn't exactly help them did it?

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    Re: Do negative campaign ads work with YOU?

    Quote Originally Posted by Hamster Buddha View Post
    It could simply be a situation where there too afraid to risk any change. Besides, I'm sure the other side of the campaign is running their own negative ads and it didn't exactly help them did it?
    I think overall it works, but it has to be somewhat true. Total lies don't work I think.
    "He who does not think himself worth saving from poverty and ignorance by his own efforts, will hardly be thought worth the efforts of anybody else." -- Frederick Douglass, Self-Made Men (1872)
    "Fly-over" country voted, and The Donald is now POTUS.

  9. #9
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    Re: Do negative campaign ads work with YOU?

    Quote Originally Posted by American View Post
    I think overall it works, but it has to be somewhat true. Total lies don't work I think.
    But the lies is why I don't think these ads do work. Whenever someone sees these ads, they generally don't believe them anyways, which is why they wouldn't work. There a few rare exceptions, like in Kentucky, after the woman made the gaffe at the debate and it was put into an ad. That I do think hurt. But someone standing up saying "Politician X will destroy America" doesn't work but everyone is skeptical anyways.

  10. #10
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    Re: Do negative campaign ads work with YOU?

    Quote Originally Posted by Hamster Buddha View Post
    But the lies is why I don't think these ads do work. Whenever someone sees these ads, they generally don't believe them anyways, which is why they wouldn't work. There a few rare exceptions, like in Kentucky, after the woman made the gaffe at the debate and it was put into an ad. That I do think hurt. But someone standing up saying "Politician X will destroy America" doesn't work but everyone is skeptical anyways.
    I think they have campaign experts that have figured out they serve a purpose and work. How well, we can debate forever. But that fact that they exist, and have been used for hundred years proves they work. John Adams and Thomas Jefferson used them.
    "He who does not think himself worth saving from poverty and ignorance by his own efforts, will hardly be thought worth the efforts of anybody else." -- Frederick Douglass, Self-Made Men (1872)
    "Fly-over" country voted, and The Donald is now POTUS.

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