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- Jul 21, 2005
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All that said, I wonder how much of an impact the offense really had to this pulling. GoDaddy has been seeming to understand the power of controversy in marketting. If they now either don't have to pay for the spot, or can out up a different ad there, then they essentially create additional advertising with less money. Now this ad is going to be seen by a lot of people essentially for free, and they gather good publicity for "doing the right thing", all on top of either not actually paying for a Super Bowl spot or being able to put up a different ad during that time to essentially double up with two "big" ads