As far as advertising goes it was dumb for an American commercial.
Don't **** with dogs in America. It's like a cardinal rule.
There's a reason why aliens can drop a friggin extraterrestrial nuke in New York exploding millions...but the film makers will make sure the dog can leap into an alleyway and survive. It's why someone who runs over a and kills a guy while drunk can come back into the NFL with little attention and Mike Vick is still routinely spoken about with scorn. Americans love their dogs, and the basis of the humor here is just not going to register as funny for the average American....and the commercial has little redeeming qualities as an ad without the humor factor for a large part of it's audience (since the end kills the one other possibly avenue with the awwww factor).