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offensive to both races commercial

Is this add racist

  • Not racist in the least

    Votes: 40 93.0%
  • racist to both races

    Votes: 1 2.3%
  • racist towards blacks

    Votes: 1 2.3%
  • racist towards whites

    Votes: 1 2.3%

  • Total voters
    43
It isn't a racist issue. For the past 15-20 years, white men have been depicted as idiots, stupid, and fools in many commercials and sit-coms. It's because people perceive that white men hold all the power, so therefore, they must be brought down to the level of the disadvantaged (women and minorities) in a symbolic way. It isn't going to change anytime in the near future, and it gains nothing to go around being offended by it.
 
I have been watching football today and saw this add for the first time. IMO it is racist in every way. The white guy is portrayed as a goofy little nerd while the black couple look cool and trendy. Conversely the black couple is also portrayed as preferring fortified liquor products to fine wine. I can't believe this is on the air.

Redd's Wicked Apple Ale TV Commercial, 'Refreshingly Hard' - iSpot.tv
LOL! I like how absolutely everyone has thus far utterly missed your point.

Perhaps, just perhaps, that happened because your perspective on race doesn't fit what life in America actually is?

I.E. in America, white privilege truly does exists and reverse racism doesn't?
 
Offensive? Maybe. Racist? No.
 
It isn't a racist issue. For the past 15-20 years, white men have been depicted as idiots, stupid, and fools in many commercials and sit-coms. It's because people perceive that white men hold all the power, so therefore, they must be brought down to the level of the disadvantaged (women and minorities) in a symbolic way. It isn't going to change anytime in the near future, and it gains nothing to go around being offended by it.

I agree with you on this, also if you notice we perceive white people as being evil because a majority of bad guys in movies and shows are rich white conservatives. I personally think its a way to push a PC agenda into the new world, however whites and western man have obviously done atrocities across the world, more so then any other race.

The reality is, the more we focus on racial differences the more we create racism. Most white supremacists believe the way they do because they notice the white guilt and the pc of the white race. Most black people are involved in NoI and other things because they think white people have been holding them down because its in white nature. Both group forget to realize that all races have created tyrannical dictatorships that have exploited the underclass of society. Instead of black history month it should just be american history, instead of asian history month it should be american history month so on and so fourth. We placate on the differences, we create differences, we create superiority complexes and ideas of struggle based on differences. Rather then enjoying the knowledge of other cultures. Granted, racism will always be around but i think this new PC mentality is creating a new wave of racism where people actually fear extinction because of racial issues, and people focus on it more then things like everyone's civil liberties are being suspended ,not just a certain race and all of our money is on the brink of being bankrupted.

Just like this commercial, we focus on people being a member of a racial group so much we think it has to have a racist agenda. Rather then just americans.
 
It isn't a racist issue. For the past 15-20 years, white men have been depicted as idiots, stupid, and fools in many commercials and sit-coms. It's because people perceive that white men hold all the power, so therefore, they must be brought down to the level of the disadvantaged (women and minorities) in a symbolic way. It isn't going to change anytime in the near future, and it gains nothing to go around being offended by it.

White men are also depicted as heroic, intelligent, and saviors. The fact is white men get a large number of the roles spanning the whole spectrum.

I thought the point of the video is wine isn't refreshing. I enjoy wine, but I don't consider it refreshing.
 
I agree with you on this, also if you notice we perceive white people as being evil because a majority of bad guys in movies and shows are rich white conservatives. I personally think its a way to push a PC agenda into the new world, however whites and western man have obviously done atrocities across the world, more so then any other race.

.

To the bolded: and overall, they've probably done far more good, and developed far more in the way of technological advances.

As for the subject of discussion, although I am white, I really don't give a **** what people in general think about whites. If they weren't envious in some manner, they wouldn't have anything to be pissed off about.
 
How pathetic is our country when people are so hung up on race that any humor is deemed to be racist? Am I offended that the gomer wearing a sweater like a cape is lame? No. Are black people offended that the couple chose the advertised product over wine that stains your teeth? No. Yet race baiters and liberals have to find something to be offended at. It is as if they aren't happy unless they are unhappy.

Ummm a conservative... OPd this thread.
 
LOL! I like how absolutely everyone has thus far utterly missed your point.

Perhaps, just perhaps, that happened because your perspective on race doesn't fit what life in America actually is?

I.E. in America, white privilege truly does exists and reverse racism doesn't?

I used to work as the only white guy in a group of blacks and they used to always talk about how black people can not by definition be racist. It would drive me nuts, however it was only a few of my coworkers that would talk like that. Also, i lived in a working class neighborhood and a mexican lady told me that because im of Yugoslavian decent i was in the process of gentrification against all the needy and less fortunate. It really upset me considering i had been homeless and my parents had both died when i was 18 and everything i had achieved to get into that low income neighborhood was from hard work, im talking 18 hour days for weeks at a time. Reverse racism definitely doesnt exist, its called racism
 
To the bolded: and overall, they've probably done far more good, and developed far more in the way of technological advances.

As for the subject of discussion, although I am white, I really don't give a **** what people in general think about whites. If they weren't envious in some manner, they wouldn't have anything to be pissed off about.

Well i personally think its that attitude that really creates more animosity, if you will, to white people.

Its just as our foreign policy, we have instituted more economic colonialism and caused more starvation and 3rd world collapses in the name of economic entrepreneurship then any other nation has ever done on the planet. Then we make excuses as to why its ok for us and that they shouldn't bother asking for our help, when in reality we went to them with the faulty loans in the first place. Which, creates a failed foreign policy that upsets natives around the world, and then when their nation fails and their friends and family get killed because of an american war on drugs, with american fire arms sold by american government, the people there are going to be very very upset with america.

Yes, white people have done alot of good but weve also done alot of bad. So has middle easterns, so has asians, so has indigenous americans, so has africans. However, people fail to make a connection with, is every time we get a huge government as humans we create atrocities. No race is inherently bad, no race is inherently good. But the mental thinking of they are just jealous is a big factor of tension for these people especially for the ones that have succumbed their culture to modern american imperialism.
 
Well i personally think its that attitude that really creates more animosity, if you will, to white people.

.

It's fine that you think that, but it really doesn't change the way I see it. There is nothing we can do to change that perception in any meaningful way. What it amounts to is that it is human nature to be hateful and jealous if you perceive that you may not be getting all the respect that you "deserve". The only way that there will not be racial divides on this planet, is when there is no more race. When we are all homogenous in skin color. Of course, there will just be something else to be envious about at that point, so it's rather moot. I don't waste my time and effort trying to appease someone who dislikes me based on my skin color, or anything else that I have no control over.
 
It's fine that you think that, but it really doesn't change the way I see it. There is nothing we can do to change that perception in any meaningful way. What it amounts to is that it is human nature to be hateful and jealous if you perceive that you may not be getting all the respect that you "deserve". The only way that there will not be racial divides on this planet, is when there is no more race. When we are all homogenous in skin color. Of course, there will just be something else to be envious about at that point, so it's rather moot. I don't waste my time and effort trying to appease someone who dislikes me based on my skin color, or anything else that I have no control over.

Its that mentality that allows the corrupt and failed foreign policy to exist, and if your fine with it then so be it. However, i am not suggesting the "apeasement of hateful jealous people" as you put it, but rather if we change our attitude about our own lives as Americans when it comes to things on foreign policy and such, maybe people will start emulating us rather then hating us.

Yea you can say that, about racism, but acting like we're better and people are just jealous about it is really going to add fuel to fire.
 
Its that mentality that allows the corrupt and failed foreign policy to exist, and if your fine with it then so be it. However, i am not suggesting the "apeasement of hateful jealous people" as you put it, but rather if we change our attitude about our own lives as Americans when it comes to things on foreign policy and such, maybe people will start emulating us rather then hating us.

Yea you can say that, about racism, but acting like we're better and people are just jealous about it is really going to add fuel to fire.

I don't think we're better. I think that we all have something of value that we can bring to the table. I'm just saying that I won't waste my time and/or my breath.
 
It's fine that you think that, but it really doesn't change the way I see it. There is nothing we can do to change that perception in any meaningful way. What it amounts to is that it is human nature to be hateful and jealous if you perceive that you may not be getting all the respect that you "deserve". The only way that there will not be racial divides on this planet, is when there is no more race. When we are all homogenous in skin color. Of course, there will just be something else to be envious about at that point, so it's rather moot. I don't waste my time and effort trying to appease someone who dislikes me based on my skin color, or anything else that I have no control over.

And again, some white people are nerdy and like wine, not that one must be nerdy to like wine. And some black people prefer something other than wine while I'm sure there are a lot of black people who also enjoy wine. The color of the people in the ad shouldn't be an issue at all if we are looking at it from a purely non-racist perspective. In the ad, the folks who were nerdy and liked wine just happened to be white. The folks who preferred something else just happened to be black. It could have been the other way around or the people in the ad could have been Asian or American Indian or Arab or Hispanic or racially ambiguous.

Until we stop seeing color of skin everywhere and start seeing skin color as of no more importance than eye color or hair color, racism will remain alive and well.
 
Until we stop seeing color of skin everywhere and start seeing skin color as of no more importance than eye color or hair color, racism will remain alive and well.

I agree completely. Just waiting for everyone to not only figure that out, but act on it.
 
It would have been racist if it had been a 40 of old e that fell from the sky...
 
So you don't think blacks being portrayed as people who are not sophisticated enough to enjoy fine wine is racist? Just give them their fortified liquor and they will be happy? I disagree.
I think the ad was attempting to make a contrast between "elitist snob" vs "cool person".

I saw no indication of racism at all.

Reading too much into it, IMO, you are.
 
So you don't think blacks being portrayed as people who are not sophisticated enough to enjoy fine wine is racist? Just give them their fortified liquor and they will be happy? I disagree.

That looked like fine wine to you?

I think portraying a couple, who would prefer anything to the swill that yahoo was drinking, is portraying a a normal couple.
 
Stereotypes =\= racism

Not necessarily. It is a negative thing only if we make it something sinister, evil, or racist.

We all have stereotypical images in our heads that we have fun with re the Irish, Scots, Italians, Germans, Dutch, Russians, Eskimos, Jewish mothers, the historical American Indian, accountants, musicians, scientists, preachers, movie stars, etc. etc. etc. etc. And whichever of such groups we fall into, we can laugh at the stereotypical images of this group or that group that is all in fun. And anybody who has any intelligence, common sense, and sense of humor understands that it is fun and it is fun because there is a grain of truth to the stereotypes. It is because we know it is all in good fun, that it does not define any one individual, and that it is intended as good natured that renders it benign, harmless, and a positive way to socially interact.

It is high time American society stopped treating black people and a few other sub groups as if they were some kind of fragile beings who must be treated with a great deal of deference and kid gloves lest they be somehow harmed or damaged if they are offended in any way. It is high time we stopped seeing black people as different from everybody else and start allowing them to be treated like everybody else.l It is high time we started allowing black people to be full citizens subject to being teased about the good natured stereotypes like everybody else is.

Of course if we refuse to allow things to be racist, we take the power and profit out of racism, and there are many who will strongly resist that. But it is how we once and for all put racism as an issue behind us. Skin color should be of no more importance and require no different language, deference, or careful treatment than eye color or hair color. When we all can say that, then we are no longer racist.
 
I think the ad was attempting to make a contrast between "elitist snob" vs "cool person".

I thought they were tailgating at a football game and they couple was supposed to be just a regular couple. Like maybe they're targetting a black middle class demographic in the upper 20's through 30's.
 
There is no racism in this commercial at all. The ethnicity of the people could have been switched and it would have had the same effect.

Bottom line- no racism at all. Also, buy a good craft beer instead.
 
There is no racism in this commercial at all. The ethnicity of the people could have been switched and it would have had the same effect.

Bottom line- no racism at all. Also, buy a good craft beer instead.

La Fin Du Monde. A pricy little bastard, but tasty as hell.
 
I have been watching football today and saw this add for the first time. IMO it is racist in every way. The white guy is portrayed as a goofy little nerd while the black couple look cool and trendy. Conversely the black couple is also portrayed as preferring fortified liquor products to fine wine. I can't believe this is on the air.

Redd's Wicked Apple Ale TV Commercial, 'Refreshingly Hard' - iSpot.tv

Come on now...you are reading WAAAAAAY too much into it.

Instead of seeing the people as just people...you immediately see them as a white guy and two blacks.

I saw it as just a guy and a couple.

Try not looking at people as races and just as people, humans.
 
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