View Poll Results: Is this add racist

Voters
51. You may not vote on this poll
  • Not racist in the least

    44 86.27%
  • racist to both races

    2 3.92%
  • racist towards blacks

    1 1.96%
  • racist towards whites

    4 7.84%
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Thread: offensive to both races commercial

  1. #41
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    Re: offensive to both races commercial

    Quote Originally Posted by KevinKohler View Post
    It would have been racist if it had been a 40 of old e that fell from the sky...
    Same thing in a different package

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    Re: offensive to both races commercial

    Quote Originally Posted by lifeisshort View Post
    So you don't think blacks being portrayed as people who are not sophisticated enough to enjoy fine wine is racist? Just give them their fortified liquor and they will be happy? I disagree.
    I think the ad was attempting to make a contrast between "elitist snob" vs "cool person".

    I saw no indication of racism at all.

    Reading too much into it, IMO, you are.
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    Re: offensive to both races commercial

    Quote Originally Posted by lifeisshort View Post
    Same thing in a different package
    Not at all.
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    Re: offensive to both races commercial

    Quote Originally Posted by lifeisshort View Post
    So you don't think blacks being portrayed as people who are not sophisticated enough to enjoy fine wine is racist? Just give them their fortified liquor and they will be happy? I disagree.
    That looked like fine wine to you?

    I think portraying a couple, who would prefer anything to the swill that yahoo was drinking, is portraying a a normal couple.
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    Re: offensive to both races commercial

    Quote Originally Posted by lifeisshort View Post
    I have been watching football today and saw this add for the first time. IMO it is racist in every way. The white guy is portrayed as a goofy little nerd while the black couple look cool and trendy. Conversely the black couple is also portrayed as preferring fortified liquor products to fine wine. I can't believe this is on the air.

    Redd's Wicked Apple Ale TV Commercial, 'Refreshingly Hard' - iSpot.tv
    Stereotypes =\= racism

  6. #46
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    Re: offensive to both races commercial

    Quote Originally Posted by TeleKat View Post
    Stereotypes =\= racism
    Not necessarily. It is a negative thing only if we make it something sinister, evil, or racist.

    We all have stereotypical images in our heads that we have fun with re the Irish, Scots, Italians, Germans, Dutch, Russians, Eskimos, Jewish mothers, the historical American Indian, accountants, musicians, scientists, preachers, movie stars, etc. etc. etc. etc. And whichever of such groups we fall into, we can laugh at the stereotypical images of this group or that group that is all in fun. And anybody who has any intelligence, common sense, and sense of humor understands that it is fun and it is fun because there is a grain of truth to the stereotypes. It is because we know it is all in good fun, that it does not define any one individual, and that it is intended as good natured that renders it benign, harmless, and a positive way to socially interact.

    It is high time American society stopped treating black people and a few other sub groups as if they were some kind of fragile beings who must be treated with a great deal of deference and kid gloves lest they be somehow harmed or damaged if they are offended in any way. It is high time we stopped seeing black people as different from everybody else and start allowing them to be treated like everybody else.l It is high time we started allowing black people to be full citizens subject to being teased about the good natured stereotypes like everybody else is.

    Of course if we refuse to allow things to be racist, we take the power and profit out of racism, and there are many who will strongly resist that. But it is how we once and for all put racism as an issue behind us. Skin color should be of no more importance and require no different language, deference, or careful treatment than eye color or hair color. When we all can say that, then we are no longer racist.
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    Re: offensive to both races commercial

    Quote Originally Posted by The Mark View Post
    I think the ad was attempting to make a contrast between "elitist snob" vs "cool person".
    I thought they were tailgating at a football game and they couple was supposed to be just a regular couple. Like maybe they're targetting a black middle class demographic in the upper 20's through 30's.
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    Re: offensive to both races commercial

    There is no racism in this commercial at all. The ethnicity of the people could have been switched and it would have had the same effect.

    Bottom line- no racism at all. Also, buy a good craft beer instead.
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  9. #49
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    Re: offensive to both races commercial

    Quote Originally Posted by Your Star View Post
    There is no racism in this commercial at all. The ethnicity of the people could have been switched and it would have had the same effect.

    Bottom line- no racism at all. Also, buy a good craft beer instead.
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    Re: offensive to both races commercial

    Quote Originally Posted by lifeisshort View Post
    I have been watching football today and saw this add for the first time. IMO it is racist in every way. The white guy is portrayed as a goofy little nerd while the black couple look cool and trendy. Conversely the black couple is also portrayed as preferring fortified liquor products to fine wine. I can't believe this is on the air.

    Redd's Wicked Apple Ale TV Commercial, 'Refreshingly Hard' - iSpot.tv
    Come on now...you are reading WAAAAAAY too much into it.

    Instead of seeing the people as just people...you immediately see them as a white guy and two blacks.

    I saw it as just a guy and a couple.

    Try not looking at people as races and just as people, humans.
    Last edited by DA60; 10-27-14 at 05:41 AM.

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