The double standard towards men may not be as valid, because of how the sexes view a potential 'stereotypical' mate in their earlier years. Men are more about the looks and chemistry, whereas the women are looking for security and interesting personalities.
So money (steady career), yes to some degree. But, I don't believe females are hung up on the looks as much as males.
Teenage girls are much more picky about 'heart throb' boyish appearances (Bieber) but they're also immature. Part of the point is males stay a little superficial longer as a rule in looking for dating material, while women seem to weed out the losers quicker.
Almost nobody is looking for unattractive mates, though it's amazing the variety of what's considered appealing. The old saying "there's someone out there for everyone".