A business should hire the person who can do the best job, regardless of skin color, sex, religion, sexual orientation, etc.
"Image" to whom exactly? In my line of business, nobody is buying our services and products because of anyone's skin color or sexual orientation. They are buying our services and products because they are the best fit for our customers' business models and go to market strategies.
If you build a man a fire, he'll be warm for a day.
If you set a man on fire, he'll be warm for the rest of his life.
Diversity is great if it occurs naturally, but government enforced segregation and government enforced diversity are responsible for a lot of societal ills. However, race isn't relevant to whether or not someone is going to do a job better or worse. In fact, Affirmative Action is partially responsible for continued existence of racism. Many people are resentful towards minority groups because they get special treatment.
If diversity is a valid qualification for a given job, sure.
Sometimes I think we're alone. Sometimes I think we're not. In either case, the thought is staggering. ~ R. Buckminster Fuller
"It is only when men contemplate the greatness of God that they can come to realize their own inadequacy." Jean Calvin
If diversity is beneficial I have seen any evidence of this.
The problem with diversity is that it's used in all the wrong ways and the PC police and the progressive movement have managed to turn this otherwise good word into a tool for oppression.
What is more diverse?
An ethnically homogenous group formed out of people who have different professions and different life experiences (1 policeman, 1 fireman, 1 teacher, 1 doctor, etc) or an multi-ethnic group all of the same experience (all of them are firemen but one is asian, one is white, one is native american, one is latino, one is black etc). If you believe that race is just skin-deep, a superficial determination, a social construct as the most idiotic of people would say despite the fact that they don't know or can't explain what that is, then surely the benefit from having a multi-ethnic group is also superficial. Because the differences are superficial.
But lets talk about companies. What is the benefit of hiring a black programmer, a white programmer and an asian programmer, all who program in the same language, say, C++. What would be the benefit? You hire these people simply because they know C++ to an acceptable degree and because you have to fill racial quotas. Why not hire 3 blacks or 3 whites or 3 asians or 3 latinos or any combination to get the job done based on the skill level. So if 3 whites came out on top, you hire them. If 2 whites and an asian came out on top, you hire them. If 3 latinos came out on top, you hire them. Racial quotas and affirmative action is bad.
Point is. Are racial differences superficial? If yes, then the benefit of a racially diverse group is also superficial and everything that is superficial is not worth investing in.
Are racial differences not superficial? are they more than just skin color? Then... ofc, if you believe that, you'd be called a racist.
So the progressive movement and the PC police that supports these ideologies are alive and well simply because people haven't dedicated 30min to think about this. I know it seems trivial but simple logic will result in this conclusion. And the more you think about it, the more it makes sense. It's not that hard.