- Joined
- Mar 5, 2014
- Messages
- 4,974
- Reaction score
- 1,047
- Gender
- Male
- Political Leaning
- Undisclosed
Re: Have Feminists Been Used To Exploit Women For Corporate Profit?
Evidently this concept has been explored and it is known as commodity feminism. Here's something from an interesting paper
Edit: Here's the link to the entire article
http://www.danielleknelson.com/wp-content/uploads/2013/01/commodityfeminism.pdf
How can the women reaction against corporate exploitation of women (i.e., feminism) be itself used to increase corporate profit nevertheless?
It is like women were being exploited for profit from corporates thus feminism came. Now feminism too is being exploited for profit? Either feminists are not serving their purpose then or they do not seem capable to.
Evidently this concept has been explored and it is known as commodity feminism. Here's something from an interesting paper
The relations of commodity feminism depend on both preserving the entrenched conflict between femininity and feminism and resolving this ideological contradiction by presenting resolution in the form of a consumer good. This fetishization of feminism, in effect, channels and re-articulates feminist discourse into the exchange of goods by grounding itself in a liberal feminist framework. Goldman et al states that liberal
feminism “argues that the tenets of possessive individualism must be applied regardless of gender” and with this personal freedom, one has the “right to alienate her body” (Goldman et al, 348). As a result, the notion of “possessive individualism” as the great equalizer justifies the subjugation of women’s bodies to patriarchal control
through a voyeuristic lens that systematically reduces the subjectivity of the woman to simply an object of the male gaze. This re-packaging of feminist aims further the agenda of a patriarchal and capital driven society so as to posit the sexual commodification of women in advertisements as egalitarian and empowering.
Edit: Here's the link to the entire article
http://www.danielleknelson.com/wp-content/uploads/2013/01/commodityfeminism.pdf
Last edited: