View Poll Results: Have Feminists Been Used By Corporations To Exploit Women For Profit?

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  • Yes

    11 47.83%
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Thread: Have Feminists Been Used To Exploit Women For Corporate Profit?[W:29]

  1. #51
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    Re: Have Feminists Been Used To Exploit Women For Corporate Profit?

    Quote Originally Posted by DDD View Post
    How can the women reaction against corporate exploitation of women (i.e., feminism) be itself used to increase corporate profit nevertheless?

    It is like women were being exploited for profit from corporates thus feminism came. Now feminism too is being exploited for profit? Either feminists are not serving their purpose then or they do not seem capable to.
    Evidently this concept has been explored and it is known as commodity feminism. Here's something from an interesting paper

    The relations of commodity feminism depend on both preserving the entrenched conflict between femininity and feminism and resolving this ideological contradiction by presenting resolution in the form of a consumer good. This fetishization of feminism, in effect, channels and re-articulates feminist discourse into the exchange of goods by grounding itself in a liberal feminist framework. Goldman et al states that liberal
    feminism “argues that the tenets of possessive individualism must be applied regardless of gender” and with this personal freedom, one has the “right to alienate her body” (Goldman et al, 348). As a result, the notion of “possessive individualism” as the great equalizer justifies the subjugation of women’s bodies to patriarchal control
    through a voyeuristic lens that systematically reduces the subjectivity of the woman to simply an object of the male gaze. This re-packaging of feminist aims further the agenda of a patriarchal and capital driven society so as to posit the sexual commodification of women in advertisements as egalitarian and empowering.
    Edit: Here's the link to the entire article

    http://www.danielleknelson.com/wp-co...tyfeminism.pdf
    Last edited by MildSteel; 05-02-14 at 08:36 PM.

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    Re: Have Feminists Been Used To Exploit Women For Corporate Profit?

    Quote Originally Posted by SheWolf View Post
    I want equal rights, and I will take a corporate check for saying so. I like money and freedom.
    You may want to consider how far you want to take that. Here's something of interest that I found

    Commodity feminism seduces its way into our wallets, coaxing our cash and credit cards from between the folds to gamble in a titillating game of “Whose Feminism is it Anyway?” Feminism’s rising prevalence in the mainstream veers toward an insidious marketing ploy that embeds false visions of progress in the minds of the optimistic and the hopeful. This feminism works within capitalist and patriarchal frameworks to sell us a significantly less potent version of an ideology that is meant to challenge these very structures. In order for actual systemic change to occur, feminism cannot be brought to you by capitalism. Because let’s face it: Pantene isn’t going to defend you when you file a sexual harassment complaint at your corporate job.
    Commodity feminism misleading the mainstream - The Daily Targum: Columnists

  3. #53
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    Re: Have Feminists Been Used To Exploit Women For Corporate Profit?

    I did not realize when I posted this poll that these ideas have been pondered at length. I just stumbled across this piece. The basic idea here is that the promotion of consumption as a process of liberation, actually takes power away from women by enslaving them to the process of acquiring commodities to feel empowered. Very, very interesting.

    ................
    Within this patriarchal context women were forced into a model of economic dependence on men. Even in the case of women who worked outside of the home, they could not own property, and on this basis were excluded from the political franchise as well. Thus, it makes sense that early critiques of gendered power relations and gender roles focused on women’s economic disenfranchisement and the prohibition on women working outside of the home (Gilman 1998; Woolf 1998). Such critiques reflected the experiences of upper class white women. Poor women, often women of color, have historically been required to work outside of the home in order to support themselves and their families, confined primarily to domestic and service sectors. Women employed in the paid workforce beyond these sectors is, broadly speaking, an achievement of feminism. However, it is also a function of increased production under industrialization and later phases of capitalism. What is often framed as an achievement of the women’s movement must also be recognized as a condition both required for and stimulated by growth of capitalist production.
    ................
    Niche marketing trends that rely on gender tropes continue today, but of course have evolved as norms and conceptions of gender have. The older model of advertising to women as caretakers still exists, but newer models have emerged. Recognizing the gains of the feminist movement throughout the middle and latter half of the twentieth-century, advertising today interpellates women as strong, independent decision makers and money makers, and as sexually driven beings. These trends interact with another key trope deployed by advertising: that consuming allows one to express and articulate one’s individuality. Thus, a trend that we see in today’s advertising, and in popular discourse in society more generally, is that women are independent social actors who express their identities and independence through consumption.

    What we find troubling about this trend is that the notion of women’s independence, as articulated in this particular way, is premised on participation in the system of global capitalism, as opposed to aligned with feminist epistemologies of equality. This situation today is far removed from Virigina Woolf’s plea for a “room of [her] own,” in that it is not about having freedom from patriarchal control in society, it is about having the freedom and power to acquire the goods that one wants in service of projecting an independent image and lifestyle. Problematically, for most women consumers today, as with most consumers of any gender, consumption is hardly an act of empowerment, but rather an act that creates debt and further binds one to the exploitative system of global capitalism and finance. This is represented and perpetuated in part due to widespread attention in popular culture today to celebrity lifestyle. Its luxurious and expensive trappings fuel the consumer desire for goods, both expensive and cheap (see the vast array of “knock-offs” available today).
    WOW! That was powerful.

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    Re: Have Feminists Been Used To Exploit Women For Corporate Profit?

    OMG, this stuff is so deep. I just remembered these lyrics

    The shoes on my feet
    I've bought it
    The clothes I'm wearing
    I've bought it
    The rock I'm rockin'
    'Cause I depend on me
    If I wanted the watch you're wearin'
    I'll buy it
    The house I live in
    I've bought it
    The car I'm driving
    I've bought it

  5. #55
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    Re: Have Feminists Been Used To Exploit Women For Corporate Profit?

    How Orwellian does it get? Freedom is slavery! Damn!!!!!

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    Re: Have Feminists Been Used To Exploit Women For Corporate Profit?

    Quote Originally Posted by MildSteel View Post
    How Orwellian does it get? Freedom is slavery! Damn!!!!!
    Been vacationing in Colorado lately?

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    Re: Have Feminists Been Used To Exploit Women For Corporate Profit?

    Quote Originally Posted by cpwill View Post
    Been vacationing in Colorado lately?
    No. I'm serious. I honestly had never thought about it like that. Damn!!!
    Women are being conditioned to believe that the act of consuming commodities is empowering, when in reality it is enslaving. Damn!!!

    That is sinister brilliance. They put someone like Beyonce on a pedestal as a model for the modern feminist ideal. Damn!!!!

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    Re: Have Feminists Been Used To Exploit Women For Corporate Profit?

    Quote Originally Posted by MildSteel View Post
    So the question is, have feminists been used by corporations to exploit women to increase corporate profit?
    Any answer could only be as good as the question.
    "Not learning from mistakes is worse than committing mistakes. When you don't allow yourself to make mistakes, it is hard to be tolerant of others and it does not allow even God to be merciful."

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    Re: Have Feminists Been Used To Exploit Women For Corporate Profit?

    Marketing is marketing, and everyone is targetted within their demographic group, and susceptible to whatever extent.

    Women however, are easier to exploit b/c they are more susceptible to emotional manipulation - both good and bad. I remember reading about how the conspirators of the French Revolution took into account the need to sew unrest and discontent amongst the women - as the old saying goes, '... when mama ain't happy, no one's happy'.

    Women tend to vote in higher numbers for the Democratic Party, and are always more supportive of socialist policy pitches - that is to say it is easier to sell them a warm and fuzzy bill of goods, as opposed to them being able to see the bigger picture of principle, and reject the manipulation.

    It is safe to say that without the support of women, the Establishment promoted anti-American, anti-freedom agenda would not be nearly as far along. As it is, we are within a few short years of collapse - the Establishment has been working toward this collapse for decades, and women and minorities have played a major role in destroying America, and with it our freedom.

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    Re: Have Feminists Been Used To Exploit Women For Corporate Profit?

    Quote Originally Posted by German guy View Post
    Any answer could only be as good as the question.
    I don't understand what you mean. For me, I had never thought about it quite like that. Right now, as we speak, I'm sitting here at my business trying to sell women clothes.

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