If Netflix shifts the cost to consumers and it is a burden then the other providers of on demand movies can undercut Netflix and give that good ol' capitalism some mention at such times a chance to show it's hand in this.
I guess it depends on what 'small content providers' use in the way of bandwidth. Use small/pay small. Like many other usage fees, there can be a threshold of use you have to cross before fees kick-in. Course it could also hinge on commercial use vs 'private' use. Do it as a money making business or as a hobby.
I'm not ready to declare the end of lone bloggers, conspiracy websites, or local newspapers being able to put their weekly 3 pager on the internet just yet. (as much as losing the first 2 would make losing the last one acceptable collateral damage...
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