Charge the highest prices possible. Keep the expenses the lowest possible.
Charge the lowest price possible. Keep the expenses the highest possible.
Do what is best for the world even if it loses you money.
Close it down so that nobody can have ceramic dolls.
Let's face it: the world craves Ceramic Dolls. It may not know it yet, but it does.
The best strategy is to make a few really cute ones - and put surrealistic price tags on them.
Hey, it worked for Swarowski, Normal Rockwell and Tesla Motors - why should it fail you?
P.S. Disclaimer: If I am really drowning in money one day, I will by a Tesla - they are excellent cars. Coincidentally.
Option 1: Try to earn a profit
Option 2: Try to generate a loss
Option 3: When a conflict arises between making a profit and doing what feels good, choose what feels good.
Option 4: Just avoid being demonized for your good efforts, don't even start a business
I bet you will still come up with an excuse as to why you can't answer the question. Option 1 is the only option that makes any sense. If you invested money in a company, I'm sure you would want it to earn a profit. Otherwise you would start a charity instead.