The cost of buying the vehicle
Fuel economy and/or how green the vehicle is
How much/how many it can carry - big is better
Performance - ie powerful and fast
Country of origin/brand
Safety of driver and passengers
How the car looks - cute, sharp, prestige
Multi-use capability (4 wheel drive etc). both as car/truck etc
If, when defending your support for Donald Trump, and your response is,
"But but but... HILLARY!!!", then you lost the argument before you even began.
I think the biggest problems for these car manufacturers are: Wages of the average American have stagnated over the last few decades while car prices have gone way up.
"God is the name by which I designate all things which cross my path violently and recklessly, all things which alter my plans and intentions, and change the course of my life, for better or for worse."
-C G Jung
Should have added reliability. That's a major factor. That's why I bought a Corvette instead of a BMW or Audi. Reliability, cost of maintenance. Also because I wanted a 2 seater, and the other companies offerings didn't have the same daily usability as the Chevy offering.
"All that stuff I was taught about evolution, embryology, Big Bang theory, all that is lies straight from the pit of hell [the bible] teaches us how to run all our public policy and everything in society." Rep. Paul Broun (R)
What I see a lot is people wanting to show how much money they have. Friends go out and buy a Porsche or Bentley and feel good. I find that rather embarrassing, as other friends go out and buy 5 Porsches, 5 Bentleys to drive over to the helicopters, at what ever house they are. So buying one Porsche? What are you supposed to say? How much your friend is demonstrating that he is showing off, what his limit is?
Cost of vehicle and fuel efficiency. I do a lot a mileage. I am not a car guy It is a means of transportation only, so the rest is pretty unimportant to me. If I wanna have fun I take a plane or bike.
A fanatic is one who can't change his mind and won't change the subject.
A lie gets halfway around the world before the truth has a chance to get its pants on.