We don't get Rush Limbaugh on any of the stations here. I don't think there is enough of a market for him around these parts. But it would be interesting to see a map of Limbaugh's market areas. I think it would be quite telling.
You guys can debate whether Rush is serious all you want. But in a city of two-million or better, even if just 3% or 4% of the inhabitants are political whackos, from one side or the other, that's still a LOT of people to advertise to. I suspect, in the rual areas, Limbaugh's marketshare increases somewhat.
But in a midwestern city of less than a million, with a dozen other radio stations and TV channels, even if there are 5% whackos, that still isn't enough marketshare to justify the expense.
It's all about the money. Rest assured, there will always be some blowhard mouthpiece to cater to the needs of those who need to be told what they want to hear. Rush does NOT have the monopoly on this. He just happens to blow the loudest.
We used to have a really kooky guy to listen to, that was a rightwing whacko in a liberal sorta way, named "Mancow." I used to listen to him all morning. But some reason he went bye-bye. His show is no longer on our airwaves up here.