Aderleth
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There's largely the perception among gamers that "casual gaming" (ie stuff not involving violence or at least sport) is not respectable once you reach a certain age or experience level with video games. While true that many developers need to improve said games that are seen as casual, I think "hardcore" gamers largely limit themselves to relying upon certain "genres" of games and perpetuate the myth.
A couple of things about this:
1) If the problem with gaming marketing (the way you're talking about it) is that it perpetuates an interest in violent video games, but violent games by themselves aren't actually a problem, how is the marketing a problem?
2) You're using the term "causal gaming" in a somewhat unorthodox way. In my experience, it has less to do with genre than it does with either a) the depth and complexity necessary to play a game (e.g. getting good at something like Fallout or Skyrim takes a lot of time and practice, whereas anyone can get decent at Angry Birds or Wii Bowling in about five minutes) or b) the amount of time and effort someone is willing to put into gaming. This second use of the term frequently can and does involve the degree to which a casual vs a hardcore gamer will play the same game. For example, I know some WoW players (I am not one, I hate MMO's) who will refer dsimissively to people who only occasionally log in to WoW as "casuals." So the issue isn't the type of game, but the frequency of play.
Part of the reason I think this distinction is important in this context is that while you're probably right that as gamers get older, they'll want to play "respectable" games, but that doesn't necessarily mean violent games (although personally I'm not sure that would be a problem even if it did mean that). Some of the most inovlved and hardcore games in existence aren't really violent at all (Civilization comes to mind) or are violent in highly abstract ways, not unlike chess. Obviously that's not true across the board, and people who habitually play FPS games are in a completely different world.