From an individual standpoint, of course it's subjective. From the standpoint of trying to help yourself win in the polls and subsequently the election? Once again, it's public perception that matters.2. What the majority thinks is the only thing that matters in an election if and only if you decide to make that the only thing that matters to you. The fact is that what "matters" is subjective. When it comes to the election in general, some people are voting 3rd party because their principles matter above everything else and others aren't voting at all because nobody represents what matters to them. When it comes to the debate, you and others have decided that what matters are looks and polls in spite of the fact that you may disagree that looks are the most important thing and that the majority know what they're talking about. I don't agree with that decision.