The Brady Campaign, for example, when it was called Handgun Control, Inc., was led by Nelson "Pete" Shields, who told New Yorker magazine in 1976 what the ultimate objective was:
We're going to have to take one step at a time, and the first step is necessarily -- given the political realities -- going to be very modest. . . . [W]e'll have to start working again to strengthen that law, and then again to strengthen the next law, and maybe again and again. Right now, though, we'd be satisfied not with half a loaf but with a slice. Our ultimate goal -- total control of handguns in the United States -- is going to take time. . . . The first problem is to slow down the number of handguns being produced and sold in this country. The second problem is to get handguns registered. The final problem is to make possession of all handguns and all handgun ammunition-except for the military, police, licensed security guards, licensed sporting clubs, and licensed gun collectors-totally illegal.
The Coalition to Stop Gun Violence (CSGV) is another group that changed its name. Once calling itself the Coalition to Ban Handguns, their name change came as a result of deciding that handguns weren't the only guns they wanted to ban:
In that year , the National Coalition to Ban Handguns changed its name to Coalition to Stop Gun Violence to reflect its view that assault rifles, as well as handguns, should be outlawed.
The Violence Policy Center (VPC) is at least honest enough to continue to openly acknowledge advocating a complete handgun ban, with executive director Josh Sugarmann having published Every Handgun is Aimed at You: The Case for Banning Handguns.