Bandwagon Appeal – the belief that something should be done because the majority of people do it (or wish to do it).
Ad populum is the original Latin term, meaning “to the people,” suggesting that a person yields his opinion to the will of the public majority rather than to logic. Bandwagon appeals are arguments that urge people to follow the same paths that others do. In old-time political campaigns, politicians used to travel literally on horse-drawn bandwagons, urging citizens to “jump on the bandwagon” — or join the crowd — to vote for them.
People can be like sheep, and most of us can be attracted to strong, charismatic leaders who make us feel wanted or important. Although Americans like to think of themselves as “rugged individuals,” we are often easily seduced by ideas endorsed by popular culture and the mass media that prey upon our desires to belong to a herd.
-- Peer pressure is a type of bandwagon appeal – you may do something that others are doing simply because others are doing it. “Because everyone else does it” is a favorite reason cited by young teens who are looking for reasons to do something more grown up.
Bandwagon Appeal