I answered other because it is always going to vary for me depending on the president and depending on the Vice president.
SOmetimes it will be VERY important, sometimes not so much.
Like many have already mentioned Palin was a TERRIBLE choice and while she could RALLY masses nobody really wanted her in the white house in large numbers. I had many friends back off od Cain because of her and what a joke that was.
I think its was BRILLIANT for the Reps to pick a woman for VP they just picked the wrong one or rather, they let her talk to much before election day.
A very interesting move would have been to select Condalisa Rice