On the other hand, people can react negatively with the perception that they are being forced to adopt a mentality that they think they should not have to. It can also create an unfortunate backlash that was certainly not intended. Take, for instance, the well-intentioned people who try to remove the word "Retard" from public discourse. Now, their intention is to perhaps stop hearing that word used around their son or daughter who is mentally retarded, or that a teacher's students wouldn't have to hear it (or perhaps they are people from a distance who happen to agree that it is a bad word). In some cases, it does make people think twice about it, but on the other hand, it can create the opposite reaction entirely. People can react negatively toward "enforced kindness" and the effort to see people as "the same" ends up making them look even more different from the rest of society, who need not worry what words are used to describe them.