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Talk about judging a book by its cover...
At least give his TED talk a look.
Not its cover, but its message. He, or his agent, want to sell books to people that want a confirmation that they are "good", whatever they believe in or whoever they vote for. That's just intentional misuse of psychology as an academic discipline.
I was going to ask about TED... if he's there I'll certainly check him out. Thanks for the pointer