The message appears in hip-hop videos, on T-shirts, Web sites, album covers and street murals. Well-known rappers talk about it endlessly on DVDs. It is a simple message heard in African-American communities across the country: don't talk to the police.
"When I was growing up, kids used to talk about snitching…. It never extended as a cultural norm outside of the gangsters," says Geoffrey Canada, a nationally recognized educator and anti-violence advocate. "It was not for regular citizens. It is now a cultural norm that is being preached in poor communities."
Canada has been working with children in Harlem for more than 20 years. He grew up poor in a tough New York neighborhood, but says the message kids are getting today is very different and dangerous.
"People are walking around with shirts. People are going out making, making music. People are saying things that if you're a snitch it's like being an Uncle Tom was when I was growing up," Canada says. "It's like you can't be a black person if you have a set of values that say, 'I will not watch crime happen in my community without getting involved to stop it.'"
"So this slogan, this 'stop snitchin'.' It now extends to rape, robbery, murder, really any crime?" Cooper asks.
"Any crime," Canada says. "It's like we're saying to the criminals, 'You can have our community. Just have our community. Do anything you want, and we will either deal with it ourselves, or we'll simply ignore it.'"