
Originally Posted by
KevinKohler
I drive, compare, and then photograph cars. I do this for couple of sites, but mainly for guy.com.
The first issue is, there ARE no comparably priced chevrolets, or buicks, to a Lexus. Lexus is a luxury brand. So, compare it to Cadillac, or Lincoln, or SOME Chrystlers. And guess what? I've driven a few new caddies, and I drove the new Chrystler 300 SRT8. We're gonna leave out the CTS-V, for now, because it's not really...REALLY, a luxury car, it's a luxury sport/touring car. Sorta. But the standard CTS is still a formidable car. The Lexus IS is not really in the same class, but it's comparable in price, because it's pretty expensive for what you get. Sticker price is in the low 30s, starting out, but I think most anyone would be VERY hard pressed to walk off a toyota dealership having paid so little for the car. The Lexus LS, however, is much closer in class, in that it's around the same size, same features standard, same hp, four doors, etc. And it STARTS at 60K, and rockets up from there. You could easily order one up for 75K. Add ons add up QUICK. To be fair, they do the same for the Caddy...but the difference is, the Caddy starts out so much lower, that you could have one totally pimped out from the dealer, and still only be in the bank for 50K. And the problem here is, from inside, both cars are very similar. The leather is nice, the fit and finish is fine...the Lexus interior IS better looking, I'll give it that. The caddy interior still feels like it's being designed for old folks in FL...but it's a LOT better than it was 10 years ago. And the CTS-V...while I never got to drive it (it's an 80K car), I road in it for a test drive, and I just can't explain to you how awesome this car is. It's a midlife crisis that the wife can live with(joyfully), too. It's not just Lexus vs Caddy, though. The 300, an ICON, is simply awesome. Now, I've not been in any of the lower models, only the SRT8...but the SRT8 will blow anything in it's price range right out of the water. I drove this car just last month. Website says a starting price of 48K, but don't you believe it. It's more like 55. But for that cost, you get something that, I **** you not, can compare with, if not compete with or defeat, an M5. I'm sure that on some famous track in Germany, the M5 handily defeats this car. And I'll also wager that the M5 has a more sumptious interior. But when I try to think of a car to compare the 300 to, the M5 is the only thing that comes to mind. For 55K. To put that into perspective, you are NOT walking away with a new M5 for under 90K, no way, no how. Likely a LOT closer to 100K. The other luxury brands, like Infiniti, or Acura, simply have NOTHING that competes in that market. The US automakers don't really have anything in the Acura/Infiniti segment, either. Their luxury brands are too cheap in price to try to compare.
I can't stand it when people harp on and on about how the US doesn't build good cars. The US builds GREAT cars, and then sells them (at least in the US, anyway) for GREAT prices, when compared to other brands.
I've said this on other (car) forums, that the largest issue for the US brands, aside from unions and such, is MARKETING. The big three get CREAMED by nearly all the other major auto manufacturers in the marketing dept. What they NEED to do is hire some young, fresh out of marketing/film school car enthusiasts. What it feels like is, they employ 50-60 year old marketing "experts" who are NOT really car guys/gals. They need someone who is FIRST a car nut/petrol head, and 2nd, a marketing expert. I'd bet my bottom dollar that a few years of that will absolutely kill the stigma about US cars.