In the late 70s and early 90s US automakers produced diesel engines for cars based off gas engines if recall correctly. The were horrible and the high compression of diesel engines made those engines rather unreliable. The fact thagt fuel efficiency has not been much of a factor in the US for extended periods of time is another. Today a good diesel engine is far more expensive to build, then a gas engine.
As for pick ups
it is a little different. A large number of pick ups are not used for any heavy duty use, many are used for everyday transportation and as the diesels in pickups are designed for heavy duty use they have a high premium to the cost of the vehicle. As for smaller diesels being used, that has not been done in the US, as having a bigger engine provides or provided bragging rights


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