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A Ridiculous California Court Ruling: Zip Codes are Private

Cold Highway

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California resident Jessica Pineda sued Williams Sonoma in 2008 for invasion of privacy and violation of the Song-Beverly Credit Card Act, after she was asked to hand over her zip code in one of their San Mateo stores. She alleged that, with her name, credit card number and zip code, the store was able to track down her home address and then use that to market to her and to sell her info to other businesses. A trial court and appeals court disagreed with her, but the California Supreme Court issued its decision yesterday saying, yes, a zip code is “personally identifiable information.”

Being in Retail Management I deal with this **** regularly. Its mindboggling sometimes how so many people think its easier to bitch to the state than to just choose another businesses to shop at. It's not just name and address policies like these it's all sorts of issues; gambling, the drug war, gay marriage (somewhat), the entertainment industry etc. One excuse I got from someone that it was Big Brother. Now I work for a private company, not the government (I view government pay as poison). Big Brother is a government concept, not a private company because with a private business you can walk away and take your business elsewhere, not so easy with the state.

A Ridiculous California Court Ruling: Zip Codes are Private - Kashmir Hill - The Not-So Private Parts - Forbes
 
Perhaps I am mistaken but isn't it a good thing that the government is trying to protect your private information?
 
Perhaps I am mistaken but isn't it a good thing that the government is trying to protect your private information?

The thing is, that you dont have to do business with a particular retailer if you dont agree with its policies. This is government meddling in private affairs.
 
The thing is, that you dont have to do business with a particular retailer if you dont agree with its policies. This is government meddling in private affairs.

But it sounds like she was unaware that the business was going to sell her private information before she gave them her zip code. Am I wrong?
 
But it sounds like she was unaware that the business was going to sell her private information before she gave them her zip code. Am I wrong?

Ignorance isn't an excuse, she simply could've asked what the policy was and also asked to be taken off the mailing list.
 
Ignorance isn't an excuse, she simply could've asked what the policy was and also asked to be taken off the mailing list.

So everywhere you do business you ask about their privacy of information policy?

I'm all for personal accountability but at a certain point I think it is justifiable that some of how private information should be protected.
 
So everywhere you do business you ask about their privacy of information policy?

I'm all for personal accountability but at a certain point I think it is justifiable that some of how private information should be protected.

Me personally, no but I can look it up if need be. If I dont like a said business' policy than I can stop doing business with them. People are becoming to quickly to just run to the government when they see something they dont like.
 
Me personally, no but I can look it up if need be. If I dont like a said business' policy than I can stop doing business with them. People are becoming to quickly to just run to the government when they see something they dont like.

I dunno. I think I would be pretty pissed if a business sold my private information to other businesses without my knowledge or consent.
 
Private businesses can be just as overbearing and tyrannical as government and should be subject to the same rules that protect us from the government.

Our personal information should not be for sale.
 
Private businesses can be just as overbearing and tyrannical as government and should be subject to the same rules that protect us from the government.

Our personal information should not be for sale.

1) I just looked in a Houston white pages. Everybody who is listed has his or her address, along with zip code, there too. What's so private about a zip code? If it was a SS number, that would be different, but it's just a friggin' zip code.

2) Some phone books don't have zip codes listed, but addresses are. You can google map the address and get the zip code.

3) The California Supreme Court, along with the 9th Circus there, has better things to do with the taxpayer money than harass businesses in that state.

4) On every credit application I have ever turned in, I have always read it before I signed it. Sounds just like what this lady should have done. Once it's signed, the terms on it are legally binding, as the application is then essentially a contract. I don't know about anybody else, but I ALWAYS read a contract before I sign it. If information is sold to third parties, it is always disclosed, as that is the law. If she didn't like it, she should have just gone somewhere else to do business. But the court has no business to declare a signed contract invalid.

If this case makes it to the Supreme Court, the majority decision will be to reverse the California decision, and have a good laugh in closed chambers. LOL.
 
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Being in Retail Management I deal with this **** regularly. Its mindboggling sometimes how so many people think its easier to bitch to the state than to just choose another businesses to shop at. It's not just name and address policies like these it's all sorts of issues; gambling, the drug war, gay marriage (somewhat), the entertainment industry etc. One excuse I got from someone that it was Big Brother. Now I work for a private company, not the government (I view government pay as poison). Big Brother is a government concept, not a private company because with a private business you can walk away and take your business elsewhere, not so easy with the state.

A Ridiculous California Court Ruling: Zip Codes are Private - Kashmir Hill - The Not-So Private Parts - Forbes


I think by giving my zip at check-out, is how I've received good coupons before.:shrug:
Maybe I should sue?:tongue4:
 
1) I just looked in a Houston white pages. Everybody who is listed has his or her address, along with zip code, there too. What's so private about a zip code? If it was a SS number, that would be different, but it's just a friggin' zip code.

I'm unlisted. Furthermore, anybody could use my credit card at a gas pump if they have the zip code of my mailing address.
 
This ruling is addressing a real problem with a bad solution. The zipcode is irrelevant, the key issue is businesses going around selling your information to others. The proper solution would be to prevent anyone from selling your data to anyone unless given explicit authorization in a contract.
 
This ruling is addressing a real problem with a bad solution. The zipcode is irrelevant, the key issue is businesses going around selling your information to others. The proper solution would be to prevent anyone from selling your data to anyone unless given explicit authorization in a contract.

A signed credit application IS a contract.
 
A signed credit application IS a contract.

The case is about a women buying stuff at Williams Sonoma what does that have to do with filling out a credit application?
 
The case is about a women buying stuff at Williams Sonoma what does that have to do with filling out a credit application?

Because she got it on credit. To get the credit card, she had to fill out an application. A signed application for credit IS, under the law, a contract. If it is disclosed on the signed application (now a contract), as required by law, that information about you may be given to third parties, there is not a thing she can do. Like I said before, this decision will be reversed.
 
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Because she got it on credit. To get the credit card, she had to fill out an application. A signed application for credit IS, under the law, a contract. If it is disclosed on the signed application (now a contract), as required by law, that information about you may be given to third parties, there is not a thing she can do. Like I said before, this decision will be reversed.

I don't see any indication that this was her applying for a credit card. I don't know how many places where you can apply for a credit card at the checkout.

From the blog cited in the OP.

California resident Jessica Pineda sued Williams Sonoma in 2008 for invasion of privacy and violation of the Song-Beverly Credit Card Act, after she was asked to hand over her zip code in one of their San Mateo stores. She alleged that, with her name, credit card number and zip code, the store was able to track down her home address and then use that to market to her and to sell her info to other businesses. A trial court and appeals court disagreed with her, but the California Supreme Court issued its decision yesterday saying, yes, a zip code is “personally identifiable information.”

What the blog does NOT make clear is the context in which she was being asked her zip code. If it was at the checkout while making a purchase, then there is no reason for requiring a zip code. A retailer may ask (in such an instance) but the customer may refuse...
 
Perhaps I am mistaken but isn't it a good thing that the government is trying to protect your private information?

Agreed, but I also like the idea of telling talking to the manager and telling him/her in a polite way why they can GFT and that I'll be taking my business elsewhere unless they drop the requirement. I'd also report it to the credit card company.
 
The thing is, that you dont have to do business with a particular retailer if you dont agree with its policies. This is government meddling in private affairs.

In California it's not so simple to just go somewhere else, because virtually every business in California does it. It is an invasion of privacy, personal information that the retailer has no right to. I agree with the court ruling.
 
1) I just looked in a Houston white pages. Everybody who is listed has his or her address, along with zip code, there too. What's so private about a zip code? If it was a SS number, that would be different, but it's just a friggin' zip code.

2) Some phone books don't have zip codes listed, but addresses are. You can google map the address and get the zip code.

3) The California Supreme Court, along with the 9th Circus there, has better things to do with the taxpayer money than harass businesses in that state.

4) On every credit application I have ever turned in, I have always read it before I signed it. Sounds just like what this lady should have done. Once it's signed, the terms on it are legally binding, as the application is then essentially a contract. I don't know about anybody else, but I ALWAYS read a contract before I sign it. If information is sold to third parties, it is always disclosed, as that is the law. If she didn't like it, she should have just gone somewhere else to do business. But the court has no business to declare a signed contract invalid.

If this case makes it to the Supreme Court, the majority decision will be to reverse the California decision, and have a good laugh in closed chambers. LOL.

It's the store that asked for the zip code not her credit card company.
 
A signed credit application IS a contract.

Are you still on this? Don't you get it, the store was selling the data, NOT the credit card company!
 
If I get asked for my phone number at a checkout, I tell them it's unlisted. IF I get asked for my zip code, I politely decline.

Not once have I been refused service for doing so.
 
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