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Thread: A Ridiculous California Court Ruling: Zip Codes are Private

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    A Ridiculous California Court Ruling: Zip Codes are Private

    California resident Jessica Pineda sued Williams Sonoma in 2008 for invasion of privacy and violation of the Song-Beverly Credit Card Act, after she was asked to hand over her zip code in one of their San Mateo stores. She alleged that, with her name, credit card number and zip code, the store was able to track down her home address and then use that to market to her and to sell her info to other businesses. A trial court and appeals court disagreed with her, but the California Supreme Court issued its decision yesterday saying, yes, a zip code is “personally identifiable information.”
    Being in Retail Management I deal with this **** regularly. Its mindboggling sometimes how so many people think its easier to bitch to the state than to just choose another businesses to shop at. It's not just name and address policies like these it's all sorts of issues; gambling, the drug war, gay marriage (somewhat), the entertainment industry etc. One excuse I got from someone that it was Big Brother. Now I work for a private company, not the government (I view government pay as poison). Big Brother is a government concept, not a private company because with a private business you can walk away and take your business elsewhere, not so easy with the state.

    A Ridiculous California Court Ruling: Zip Codes are Private - Kashmir Hill - The Not-So Private Parts - Forbes
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    Re: A Ridiculous California Court Ruling: Zip Codes are Private

    Perhaps I am mistaken but isn't it a good thing that the government is trying to protect your private information?

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    Re: A Ridiculous California Court Ruling: Zip Codes are Private

    Quote Originally Posted by CriticalThought View Post
    Perhaps I am mistaken but isn't it a good thing that the government is trying to protect your private information?
    The thing is, that you dont have to do business with a particular retailer if you dont agree with its policies. This is government meddling in private affairs.
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    Re: A Ridiculous California Court Ruling: Zip Codes are Private

    Quote Originally Posted by chevydriver1123 View Post
    The thing is, that you dont have to do business with a particular retailer if you dont agree with its policies. This is government meddling in private affairs.
    But it sounds like she was unaware that the business was going to sell her private information before she gave them her zip code. Am I wrong?

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    Re: A Ridiculous California Court Ruling: Zip Codes are Private

    Quote Originally Posted by CriticalThought View Post
    But it sounds like she was unaware that the business was going to sell her private information before she gave them her zip code. Am I wrong?
    Ignorance isn't an excuse, she simply could've asked what the policy was and also asked to be taken off the mailing list.
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    Re: A Ridiculous California Court Ruling: Zip Codes are Private

    Quote Originally Posted by chevydriver1123 View Post
    Ignorance isn't an excuse, she simply could've asked what the policy was and also asked to be taken off the mailing list.
    So everywhere you do business you ask about their privacy of information policy?

    I'm all for personal accountability but at a certain point I think it is justifiable that some of how private information should be protected.

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    Re: A Ridiculous California Court Ruling: Zip Codes are Private

    Quote Originally Posted by CriticalThought View Post
    So everywhere you do business you ask about their privacy of information policy?

    I'm all for personal accountability but at a certain point I think it is justifiable that some of how private information should be protected.
    Me personally, no but I can look it up if need be. If I dont like a said business' policy than I can stop doing business with them. People are becoming to quickly to just run to the government when they see something they dont like.
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    Re: A Ridiculous California Court Ruling: Zip Codes are Private

    Quote Originally Posted by chevydriver1123 View Post
    Me personally, no but I can look it up if need be. If I dont like a said business' policy than I can stop doing business with them. People are becoming to quickly to just run to the government when they see something they dont like.
    I dunno. I think I would be pretty pissed if a business sold my private information to other businesses without my knowledge or consent.

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    Re: A Ridiculous California Court Ruling: Zip Codes are Private

    Private businesses can be just as overbearing and tyrannical as government and should be subject to the same rules that protect us from the government.

    Our personal information should not be for sale.

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    Re: A Ridiculous California Court Ruling: Zip Codes are Private

    Quote Originally Posted by Viktyr Korimir View Post
    Private businesses can be just as overbearing and tyrannical as government and should be subject to the same rules that protect us from the government.

    Our personal information should not be for sale.
    1) I just looked in a Houston white pages. Everybody who is listed has his or her address, along with zip code, there too. What's so private about a zip code? If it was a SS number, that would be different, but it's just a friggin' zip code.

    2) Some phone books don't have zip codes listed, but addresses are. You can google map the address and get the zip code.

    3) The California Supreme Court, along with the 9th Circus there, has better things to do with the taxpayer money than harass businesses in that state.

    4) On every credit application I have ever turned in, I have always read it before I signed it. Sounds just like what this lady should have done. Once it's signed, the terms on it are legally binding, as the application is then essentially a contract. I don't know about anybody else, but I ALWAYS read a contract before I sign it. If information is sold to third parties, it is always disclosed, as that is the law. If she didn't like it, she should have just gone somewhere else to do business. But the court has no business to declare a signed contract invalid.

    If this case makes it to the Supreme Court, the majority decision will be to reverse the California decision, and have a good laugh in closed chambers. LOL.
    Last edited by danarhea; 02-13-11 at 07:00 PM.
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