Fast food is not evil. I still plan to eat chicken soft tacos and bean burritos at Taco Bell. But, consumers have a right to know, EASILY, what they're eating. For instance, that the "meat" you're eating in your taco is only 36% actual "meat." That's how the free market, ideally, should work. Give customers information, and let the customer decide.Taco Bell's meat filling looks like ground beef before and after cooking, but it has been augmented with fibers and other substances to keep the price low. That's how they can offer tacos for 99 cents—and that's fine: There's absolutely nothing wrong with their processed mixture apart from being gross.
The problem here is that the consumers may believe that this "meat filling" is actually beef while it's not. If it looks like beef, it's labeled as beef, and it's advertised as beef, then it must be beef—except that substance is not beef. It's just "meat filling". That could deceive the public, which is why there is a class action lawsuit in the works. Consumers have the right to easily learn what they are eating before making a decision to eat a taco or not, just like they need to know before buying cloned meat or genetically modified vegetables or products containing corn syrup.The final irony: The USDA says that any food labeled as "meat taco filling" should at least have 40% fresh meat. According to the Alabama law firm, Taco Bell stuff only has 36% meat. Perhaps they should call it Almost Taco Meat Filling.
But, you can't falsely advertise your product, and promise MEAT when you aren't giving people MEAT.