Nothing but a dog-n-pony show. What they really mean to say is, "He's not a real leader, so we have to create the perception that he's a real leader, because the people are seeing right though his act".
White House officials are retooling the administration's communications strategy to produce faster responses to political adversaries, a more disciplined focus on President Obama's call for "change" in Washington and an increasingly selective use of the president's time.
The messaging adjustments are the result of an end-of-the-year analysis in which White House advisers said the president's communications team had not taken the initiative often enough and had allowed drawn-out debates in Congress, and relentless criticism by Republicans, to drown out his message.
White House revamps communications strategy