Could things get any worse
for CNN? Apparently, the answer is 'yes.'
The pioneering and once dominant leader in cable news has been hemorrhaging viewers for some time and earlier this year suffered the indignity of slipping to last place
among cable news networks, behind even its sister network Headline News
Now come the November Nielsen ratings showing that the surprise departure of Lou Dobbs has cost the network even more viewers
After Dobbs announced his resignation on air on Wednesday November 11, CNN suffered a 25% decline
among all viewers in Dobbs' 7pm time slot, and a 26% decline among adults 25-54.
Meanwhile - surprise, surprise - CNN's competition in the 7pm slot at FOX News, The FOX Report with Shephard Smith, scored its highest rated month of the year
in November with more than 2.1 million total viewers and just over 500,000 viewers in the A25-54 demo.
CNN's fall after Dobbs' departure
also allowed MSNBC's Hardball with Chris Matthews to eke its way into second place 7 pm slot in November with 672,000 total viewers and 184,000 viewers among Adults 25-54.
The respected CNN anchor has seen his numbers slip significantly through the past year. His 10 p.m. show, "Anderson Cooper 360," has declined 62%
in total viewers and 70% in adults 25-54 from November 2008, according to Nielsen figures.
Last month, in Cooper's time slot, Fox News' "On the Record" attracted an average viewership of 1.9 million while "360" averaged 672,000; repeats of MSNBC's "Countdown" and HLN's Nancy Grace show averaged 655,000 and 458,000, respectively.
But in the ad-friendly 25-54 demo, those same repeats won out over Cooper with 224,000 (MSNBC) and 214,000 (HLN).