David Axelrod has long been known for his political magic. Through his AKP&D Message & Media consultancy, the campaign veteran has advised a succession of Democratic candidates since 1985, and he's now chief strategist for Senator Barack Obama's bid for President. But on the down low, Axelrod moonlights in the private sector.
From the same address in Chicago's River North neighborhood, Axelrod operates a second business, ASK Public Strategies, that discreetly plots strategy and advertising campaigns for corporate clients to tilt public opinion their way. He and his partners consider virtually everything about ASK to be top secret, from its client roster and revenue to even the number of its employees. But customers and public records confirm that it has quarterbacked campaigns for the Chicago Children's Museum, ComEd, Cablevision, and AT&T.
ASK's predilection for operating in the shadows shows up in its work. On behalf of ComEd and Comcast, the firm helped set up front organizations that were listed as sponsors of public-issue ads. Industry insiders call such practices "Astroturfing," a reference to manufacturing grassroots support. Alderman Brendan Reilly of the 42nd Ward, who has been battling the Children's Museum's relocation plans, describes ASK as "the gold standard in Astroturf organizing. This is an emerging industry, and ASK has made a name for itself in shaping public opinion and manufacturing public support."
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Eric Sedler, 39, a former public relations director at AT&T and corporate-reputation specialist at PR giant Edelman, is the "S" in ASK and the company's managing partner. The "K" is John Kupper, 51, a former congressional press secretary and ad-industry consultant, while the "A," of course, is Axelrod, a onetime Chicago Tribune reporter who got his start in politics when he managed Illinois Democrat Paul Simon's first election to the U.S. Senate. Sedler says opponents mischaracterize what ASK does. "I reject the notion that a company can't advocate a public policy," he says. "These issues are complicated, and people have different points of view." Axelrod, 53, did not respond to phone messages and e-mails.