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With 300 million guns in the US alone, a country which for the most part has been at peace on the homefront, I think your theory needs to be tweaked a little. Sure, gun manufacturers make a lot of money because of war but it's infinitely easier to sell a gun to some pot bellied idiot sitting at home thinking of how his out of shape ass is going to fight le jihad.
All you have to do is tap into his ego. Use words like power, balance, longer. Hell, just go ahead and associate the gun itself with the proverbial man card. People fall for that kind of stuff without even knowing it. They're the type of people gun companies are after in the long run.
or simply start a rumor that the president is going to come and take their guns away.