Low information voter - Wikipedia, the free encyclopedia
I'm sure the media will be filming and photographing Obama playing golf while on break in Hawaii. That's all we'll hear about for the next two weeks.Low information voters, also known as LIVs or misinformation voters, are people who may vote, but who are generally poorly informed about politics. The phrase is mainly used in the United States, and has become popular since the mid-1990s.
Low-information signaling referred to cues or heuristics used by voters, in lieu of substantial information, to determine who to vote for. Examples include voters liking Bill Clinton for eating at McDonald's, and perceiving John Kerry and Barack Obama as elitist for wind-surfing and golfing respectively.
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