How do I get those things? I have to buy them, right?
How do I get the money to buy them? I charge my customers.
Right now I have all of my customers paying more or less the same rate no matter how much of my resource they're using. What I'd really like to do is charge my customers who use more of my resources more money for that benefit. So what I did is I looked at my customers' resource usage and noticed that "PornStream.com" is using a ****load of bandwidth. I turn around and tell them, "Hey, you guys are using a ton of my resource and that makes it hard for me to provide services to new customers so I need to either charge you more or cut back on the amount of resource I allocate to you. The good news is that if you choose to pay more then I'll be able to get more potential customers to come your way." PornStream hems and haws a little but they pay the fee anyway and a year later they have more customers and are making more money. PornStream's customers are happy because with that extra revenue PornStream added a naked asian midgets in lederhosen page. Sure, their cable bill went up a couple of bucks but who doesn't want naked lederhosen midgets?
Now I may be mistaken but my understanding of how "net neutrality" is going to work is that in the above scenario I, as the ISP, get to pay the government to make sure that I can't charge "PornStream.com" more for their bandwidth usage. That benefits...well, I guess it only benefits the government. Pornstream gets the same service they always had. Harry Palms gets the same porn he always had. The only thing that's changed is that there's a new fee on his internet bill every month and no naked midgets.