Everyone pays for bandwidth. Content providers pay for bandwidth, content consumers pay for bandwidth, ISPs pay for bandwidth. If someone doesn't have enough, they buy more. That's the way the internet has worked, that's the way it should work.
Net neutrality is only dealing with the small part of the internet which connects you to the ISP. All of the rest of the internet will continue to function exactly the same way because it has to, it's a cooperative distributed network. Do you want ISPs to tell you how you can use your bandwidth? Or should we let the free market decide?