Basically pathetic loser commits mass murder, the media turns that pathetic loser into a celebrity and other losers follow suit. I agree with that media outlet for refusing to air or give details about that mass murderer.
A Canadian news network refuses to broadcast a mass shooter's name | Public Radio International
On June 4, a gunman in Moncton, New Brunswick, killed three Royal Canadian Mounted Police officers and injured two others. Police launched a massive manhunt, eventually capturing their suspect. But after the shooting, the Canadian news outlet Sun News made a decision that might seem surprising. They chose not to broadcast details about the Moncton shooter — not his name, not his photo, no personal details.
There is research from a variety of fields on how media coverage can potentially lead to an increase in violent acts. A study of mass murders in Australia, New Zealand and Britain concluded that shootings happen in clusters, not as individual instances. The Center for Disease Control and Prevention has published guidelines on how the media should report on suicides. And sociologist Zeynep Tufekci wrote in The Atlantic that the "tornado of media coverage" may be creating a "vicious cycle of copycat effects similar to those found in teen and other suicides."
Many shooters seem to have a common interest in previous deadly gun attacks. The Sandy Hook shooter had a reported fascination with mass murders, particularly the Columbine school shooting. The two Columbine shooters said they wanted a movie to be made about them one day. And the Santa Barbara shooter posted numerous videos on YouTube, giving his violent and misogynistic missives the potential for a worldwide audience.