This whole thing is so stupid.
There's nothing new here folks. Sterling has been doing this for 30 years on multiple occasions, and yet that didn't stop black players from signing there, or black coaches or executives for playing there. Doc Rivers knew all about Sterling's history, as did Chris Paul and the others. There is literally nothing noteworthy about this compared to multiple other racist rants this guy has gone on over the past three decades.
But make no mistake, Sterling isn't one iota different than Sharpton or Jackson or dozens others, and they go unchecked and uncalled.
Sterling has been an absolute embarrassment to the league on a variety of fronts for a long, long time. It's just the media and most folks who care nothing about basketball suddenly found a new cause to yank out that trusty race/victim card.