I thought was nice a story to share. The Coke company has decided to suspen its ads in the Philippines and donate that budget of 2.5 mil to help with relief efforts.
Good Job Coke.
Coke Suspends Ad Campaign For Best Reason You Could Imagine
Coca-Cola announced last week that the company is suspending its brand advertising in the Philippines so that it can donate its entire ad budget to typhoon relief efforts. The company has so far donated more than $2.5 million in cash and in-kind contributions.