How much money does Ford spend on advertising? How many lay offs has Ford had in the past 8 years?
Same question about any company.
College sports is nothing but a giant advertisement for the school. I can promise you I would never have heard of Boise State if not for their football success in the last few years. Same with many of the smaller, "bracket buster" schools from the basketball tournament.... and I don't even watch basketball... but I have heard of Gonzaga because of it.