The problem with the party is taht they represent the wealthy, and pretty much by definition that's a minority demographic, so they have to find a way to sell ownership class economics to working class voters; hence the endless appeals to emotion: religion, xenophobia, nationalism, and whatever other kind of elitism they can market. They're just in a pinch (again) because society is making rapid changes and that's not something that conservatives are good at . . . also almost by definition.