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Thread: Cheerios Ad Brings Out the Racists

  1. #11
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    Re: Cheerios Ad Brings Out the Racists

    Quote Originally Posted by pbrauer View Post
    I just saw this ad on CNN, I didn't see a problem with it until the host said it brought out the racists.



    Despite the uptick in interracial couples on TV, the advertising world, as Ad Age reported last year, has been slow to catch up. A handful of ad campaigns have included such couples, but “more the norm are ads like the ones for eHarmony or Viagra, which seem to go to great lengths to show same-race couples,” as David Morse wrote. Among the exceptions: a 2004 Verizon ad, a white father and Latina mother were featured in a campaign that Slate’s Seth Stevenson described as “more like a sitcom,” successfully avoiding the sentiment of being a gimmick or pandering.

    snip

    Cheerios Ad Brings Out the Racists (VIDEO)


    This alone is unsurprising—what is remarkable is that despite the fact that interracial couples and multiracial children continue to see huge increases in the population, advertisement agencies and the companies that hire them aren’t being more aggressive in catering to that demographic. Are they afraid of offending that small group of Americans who may feel adamantly enough about “race-mixing” to boycott their products?
    lol 1) it's the internet. extrapolating it onto some larger group is silly being that it's a self selecting process (most people that take no issue with interraccial couples would even feel a need to comment on the point)

    2) It's not exactly uniform in the sense other demographics are. You can have a white husband and a asian wife, etc. Probably complicating "appeals" to them

    3) While they might be growing, they still only make up 10% of couples and likely represent an even smaller number of the population as a whole. So small and difficult to cater to is likely more of a driving factor than racism

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    Re: Cheerios Ad Brings Out the Racists

    Quote Originally Posted by notquiteright View Post
    Given the rather large backlash posted on the Cheerrio social media site I'd say you don't need many folks looking for racism, plenty of racism oh so eager to express itself in a rather cowardly way than in any face to face scenario, looks to me that racism comes looking for you via modern faceless technology...
    it's the internet, mate. Racists here about it, get outraged, and then post a comment. Those that don't care don't post comments.

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    Re: Cheerios Ad Brings Out the Racists

    Quote Originally Posted by notquiteright View Post
    I don't twitter or facebook. It made the morning news as I had my first cuppa. Not sure if this can be downplayed as just a few kooks, more like a growing trend where the faceless interwebz allows everything from bullying to racism.
    lol @ growing trend. I guess someone has been caught in Senator Steven's internet tube for the past decade

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    Re: Cheerios Ad Brings Out the Racists

    Quote Originally Posted by Dr. Chuckles View Post
    it's the internet, mate. Racists here about it, get outraged, and then post a comment. Those that don't care don't post comments.
    LOL.....ahhh I said it is the faceless interwebz and it seems to be a new venue for racists to vent with little worry about being held accountable for their racism.

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    Re: Cheerios Ad Brings Out the Racists

    Quote Originally Posted by notquiteright View Post
    LOL.....ahhh I said it is the faceless interwebz and it seems to be a new venue for racists to vent with little worry about being held accountable for their racism.

    but it's not new. It's like the pedos.

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    Re: Cheerios Ad Brings Out the Racists

    It's a great commercial! I lol'd!

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    Re: Cheerios Ad Brings Out the Racists

    Quote Originally Posted by Dr. Chuckles View Post
    lol 1) it's the internet. extrapolating it onto some larger group is silly being that it's a self selecting process (most people that take no issue with interraccial couples would even feel a need to comment on the point)

    2) It's not exactly uniform in the sense other demographics are. You can have a white husband and a asian wife, etc. Probably complicating "appeals" to them

    3) While they might be growing, they still only make up 10% of couples and likely represent an even smaller number of the population as a whole. So small and difficult to cater to is likely more of a driving factor than racism
    I agree with everything you posted except, well, the 10% stat seems a little low to me. Perhaps using self-identification, but the actual? This country has been though quite the mixing of the paint. My ancestors were eager, successful and not so picky copulators.

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    Re: Cheerios Ad Brings Out the Racists

    Quote Originally Posted by pbrauer View Post
    I just saw this ad on CNN, I didn't see a problem with it until the host said it brought out the racists.



    Despite the uptick in interracial couples on TV, the advertising world, as Ad Age reported last year, has been slow to catch up. A handful of ad campaigns have included such couples, but “more the norm are ads like the ones for eHarmony or Viagra, which seem to go to great lengths to show same-race couples,” as David Morse wrote. Among the exceptions: a 2004 Verizon ad, a white father and Latina mother were featured in a campaign that Slate’s Seth Stevenson described as “more like a sitcom,” successfully avoiding the sentiment of being a gimmick or pandering.

    snip

    Cheerios Ad Brings Out the Racists (VIDEO)
    That may actually be the first American, mainstream-made media with a black man/white woman pair-up that I've ever seen. It's odd the lengths that Hollywood and advertising has gone to up to now to avoid that specific matchup. Funny thing I've noticed about British television, however, is that the the black man/white woman couple is so prevalent that it seems statistically unlikely given their demographics.

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    Re: Cheerios Ad Brings Out the Racists

    Quote Originally Posted by clownboy View Post
    I agree with everything you posted except, well, the 10% stat seems a little low to me. Perhaps using self-identification, but the actual? This country has been though quite the mixing of the paint. My ancestors were eager, successful and not so picky copulators.
    that was the figure cited in Pete's article. Though I imagine that you are correct it is self identifying (though ethnicity, and to a lesser degree race, tend to be in general)

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    Re: Cheerios Ad Brings Out the Racists

    Quote Originally Posted by Dr. Chuckles View Post
    that was the figure cited in Pete's article. Though I imagine that you are correct it is self identifying (though ethnicity, and to a lesser degree race, tend to be in general)
    Agreed. Add to that "passing" that was very common from the beginning of our nation on to about 40 years ago.

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