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Thread: Cumulus: Nearly All Top Advertisers Have 'Exclude Rush Limbaugh' Orders

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    Re: Cumulus: Nearly All Top Advertisers Have 'Exclude Rush Limbaugh' Orders

    Quote Originally Posted by ksu_aviator View Post
    Hmm...3 days ago Benghazi gains momentum. 3 days ago Rush Limbaugh gets attacked over "ad revenue". Ya, that's a coincidence.


    BTW, ad revenue always falls after an election as listeners fall. Here's the direct listener numbers: Rushlimbaugh.com Traffic and Demographic Statistics by Quantcast They fell after the 08 election and stabalized only slightly higher than they did after this election. If WABC/Cumulous isn't happy, they can find someone else with the same revenue draw.
    Since Sean Hannity is in the same boat as Rush, I don't see the advertisers having much luck replacing them anytime in the near future. Content is KING. No content, no listeners, no advertising, no money.
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    Re: Cumulus: Nearly All Top Advertisers Have 'Exclude Rush Limbaugh' Orders

    Quote Originally Posted by PirateMk1 View Post
    Glen Beck is still on the air, 99.7FM KNZR here in Bakersfield, and has 7 million listeners according to Arbitron.
    All irrelevant. Advertisers and demographic groups tuning are what matters. Even then, demographic groups aren't all that important if nobody wants to be associated with your message. One advertiser jumps ship, it's not important. 40-50 advertisers jump ship and the rest start getting worried. At the end of his run Glenn Beck was running on gold and fertilizer companies. Quite a far cry from Progressive, Pepsi and McDonald's.
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    Re: Cumulus: Nearly All Top Advertisers Have 'Exclude Rush Limbaugh' Orders

    Quote Originally Posted by tererun View Post
    Who knows if they will actually get rid of Rush or not. beck was one thing, but rush is another. The problem most of the Rush supporters seem to not recognize is that if you lose advertisers listeners don't actually matter. It is a business and listeners are valuable as an audience that allows you to sell exposure through advertising revenue. If the advertisers are going away because you message is so disgusting that they won't buy time then it is time to move on.

    there is also another problem with rush and the faux news demographic. Their audience is not the desired demographic. You can argue that rush and faux have an audience but they have a real problem coming around the bend in that their audience is much older, and they are alienating the younger audience who is also the big spending audience. It is not just the age demo either, but faux also tends to attract the lower educated poorer demographic which advertisers are probably well aware of.

    It is just a matter of time before Rush leaves and pretends it is his choice to search out a venue on his own. I am sure he will get listeners wherever he goes. However, once he leaves his present umbrella his ratings will never recover, and his power will be gone.
    Not quite correct. Numbers is what attracts advertising, cost effectiveness is what keeps them. Rush will lose advertising from the majors but he will pick up lesser advertisers at a lesser rate. He aint going away not by a long shot. Especially with 14 million listeners in key demographics. His listeners help put Proflowers and the rest on the map. If his advertisers have a good service or product they will have a very good ROI advertising with Rush.
    Semper Fidelis, Semper Liber.
    I spit at lots of people through my computer screen. Not only does it "teach them a lesson" but it keeps the screen clean and shiny.
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  4. #114
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    Re: Cumulus: Nearly All Top Advertisers Have 'Exclude Rush Limbaugh' Orders

    Quote Originally Posted by Hatuey View Post
    All irrelevant. Advertisers and demographic groups tuning are what matters. Even then, demographic groups aren't all that important if nobody wants to be associated with your message. One advertiser jumps ship, it's not important. 40-50 advertisers jump ship and the rest start getting worried. At the end of his run Glenn Beck was running on gold and fertilizer companies. Quite a far cry from Progressive, Pepsi and McDonald's.
    Very relevant. Advertising IS a numbers game. It comes down to ROI on their adverting dollar. Beck is still in the game and he has a large audience and is STILL charging top tier rates. All the majors jumping ship is just opportunity for others to try their hand at major radio campaigns. Controversial media has ALWAYS been this way, and in the end it always boils down to numbers, how many listeners and what they are charging for access to those listeners.

    Point of interest Beck still has twice the audience then the NRA has members.
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    Stolen fair and square from the Capt. Courtesey himself.

  5. #115
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    Re: Cumulus: Nearly All Top Advertisers Have 'Exclude Rush Limbaugh' Orders

    Quote Originally Posted by PirateMk1 View Post
    With 14 million listeners Rush aint gona have a problem getting advertisers, he just wont be able to charge quite as confiscatory rates as he does normally. The top 48 advertisers can advertise elsewhere and their slack will be taken up by others.
    Then why are they having trouble? It is like I have mentioned here Rush may have listeners, but all listeners are not the same. He sucks in the prime demo. There is a desired demographic. It is basically the young adult through middle aged area where they have the most disposable income. rush gets most of his listeners from the elderly. good for selling gold to, bad for pitching verizon wireless for your iphone to. This is why rush is in trouble. He pulls the **** listeners. he has a lot of them, but they are also dying and on fixed incomes. I am sorry to tell you that all people are not the same when it comes to demographics.

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    Re: Cumulus: Nearly All Top Advertisers Have 'Exclude Rush Limbaugh' Orders

    Quote Originally Posted by PirateMk1 View Post
    Not quite correct. Numbers is what attracts advertising, cost effectiveness is what keeps them. Rush will lose advertising from the majors but he will pick up lesser advertisers at a lesser rate. He aint going away not by a long shot. Especially with 14 million listeners in key demographics. His listeners help put Proflowers and the rest on the map. If his advertisers have a good service or product they will have a very good ROI advertising with Rush.
    Actually, that is a simplistic view from a person way outside of the industry. The elderly are not a key demo, yet they compose the majority of rush and right wing radio's listeners. Rush and faux do not pull big numbers in the prime demographics desired by companies who advertise. I won't say all companies have the same key demo as Gold sellers would probably prefer a soft in the head elderly crowd, but Rush's listeners are not hard to give up for advertisers because you can get better listeners elsewhere.

    You may be right. Rush may not yet be primed for pruning. They may still get a couple more years out of him. Especially considering they really do not have a replacement groomed yet. Rush is falling, and you can bet they are planning on replacing him at this point. It depends on how solid they think their listener base is. Rush is in a slightly more precarious position as his listeners are not going to jump ship to a liberal or moderate program if he goes away like a regular radio talk personality. His base is looking for a right wing voice, and there is only one big market in town. I would imagine the only thing protecting Rush right now is competition from people like Glen Beck.

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    Re: Cumulus: Nearly All Top Advertisers Have 'Exclude Rush Limbaugh' Orders

    Quote Originally Posted by Deuce View Post
    Literally nobody is suggesting that limbaugh doesn't have a right to do what he does. So have fun with your straw man.
    Harassing someone till they shut up is not respecting freedom of speech.

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    Re: Cumulus: Nearly All Top Advertisers Have 'Exclude Rush Limbaugh' Orders

    LOL...

    Liberals once again, find a way to eliminate the free speech they don't like.

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    Re: Cumulus: Nearly All Top Advertisers Have 'Exclude Rush Limbaugh' Orders

    Quote Originally Posted by Verax View Post
    That's part of what this is all about. His crap has crossed the line too many times and he is toxic to too many advertisers.
    I don't buy that. Advertisers promote their products with outlets by audience share. Rush has more than an adequate audience base. Anyone who says they will boycotts such advertisers is probably just full of hot air anyway.

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    Re: Cumulus: Nearly All Top Advertisers Have 'Exclude Rush Limbaugh' Orders

    I'm a businessman. I wouldn't allow advertising on any politically charged venue. I want to sell to people of all political parties and see no point in losing any because of where I advertise. I can't imagine why this is even interesting. It is just common sense. It doesn't mean the advertisers don't like Limbaugh. It means they don't want to advertise on politically charged venues. I wouldn't either. But then I'm not a partisan and wouldn't care about supporting a political view with my advertising. I'm sure there are enough of those folks to keep Limbaugh in business.

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