A rancher isn't using his ranch as a home. Rather, he's using it as a business. Therefore he is just as responsible to follow business practices as demanded by law as anyone else is.
Now I agree that these kinds of drone flights shouldn't be done over a person's private home. But if your private home is also a business then it can be flown over to make sure it's following regulations.
If you don't want your home looked at for what it does as business then live away from your business.