Back to my point about the Two Cog Companies.
Cog Company Acme is run by you, and you apply your standard of "Hiring at the cost of some profit" and Company Cogworks, run by me looks for ways to increase profits, draw in investors and lower costs to the consumer.
Which company will draw in investors? The one that gives away investors money to "hire more people" or the one that increases the ROI for those that invest money?
I'll tell ya what happens, your company loses investors. People don't invest in companies that throw away profits.