For example, if one goes to Coca Cola's 2010 10-K report, one finds that the company is very concerned about water-related issues:
Water is the main ingredient in substantially all of our products. It is also a limited resource in many parts of the world, facing unprecedented challenges from overexploitation, increasing pollution, poor management and climate change. As demand for water continues to increase around the world, and as water becomes scarcer and the quality of available water deteriorates, our system may incur increasing production costs or face capacity constraints which could adversely affect our profitability or net operating revenues in the long run.
In other words, the company sees a very real relationship between an environmental issue and its business model. It also understands that failure to address major related environmental problems could adversely impact its long-run sales and net profits.
Those are not hollow words, even as the company had been slow to recognize this issue in the past. The company was criticized and responded to the social concerns of its customers and other stakeholders. Now, for example, with respect to Kenya, the Kenya Broadcasting Corporation [url-http://www.kbc.co.ke/news.asp?nid=69747]reported[/url]:
In addition to its commitment to strengthening the economy, Coca-Cola has also made a long-term commitment to sustainability; working both internally as well as with communities to create greater shared value.
Externally, Coca-Cola has allocated a total of USD 30 million to the RAIN project, which aims to provide over 2 million people in Africa with access to clean water by 2015.
Last edited by danarhea; 04-15-11 at 11:07 AM.
The ghost of Jack Kevorkian for President's Physician: 2016
Last edited by Deuce; 04-15-11 at 11:22 AM.
One of you will end up here next!