...It's not that they bought more things, it is that for examples Snickers. They did not want their brand associated with a product where in one episode a woman was made to strip to her underwear and bark like a dog. Mattel needless to say did not want anything to do with anything like what was going on. Now those are two big sponsors and advertisers. Wrestling always had high ratings and in the popular demographic for advertisers, but no one wanted to be associated with WWE.
When the WWE was TV-MA they had trouble getting big dollar advertisers. It wasn't that the rating were bad (it wasn't) or that people didn't likely purchase the products, but it was more about imaging and being associated with wrestling and the type of stuff that was put on there.
The WWE has since turned to PG-TV, focusing far more on younger kids and removing a lot of the questionable content. They have now attracted some more "wholesome" companies that are more apt not mind their product being associated with a PG wrestling show and wants to take advantage at its marketing towards younger kids.
I imagine along with that kids are more likely than adults to wear wrestling TV shirts and other sort of merchandise, which I'm sure played into the business aspects of it as wel.
Wrestling changed its product presentation and its target demographic (Moving to children/young teens instead of the 16-30 types). By doing so it POSSIBLY resulted in lower ratings and buy rates of PPV's (I say posibly because there are a number of potential factors) however it lead to increased advertising and merchandise revenues due to the ability to attract higher dollar advertisers and market to people more likely to purchase some of their items.
"I am appalled that somebody who is the nominee...would take that kind of position"
"A court took away a presidency"
"...the brother of a man running for president was the governor of the state..."
It's horrifying because Trump is blunt instead of making overt implications.
Last edited by Conservative; 03-09-11 at 12:18 PM. Reason: spelling
His ratings relative to his competitors though as we have shown you repeatedly is only partially relevant. His ratings compared to the ratings FOX thinks they can get in the timeslot, and the number and quality of advertisers they can get with or without Beck is the real issue.
I refuse to accept the view that mankind is so tragically bound to the starless midnight of racism and war that the bright daybreak of peace and brotherhood can never become a reality. - MLK