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Thread: Fox News firebrand Glenn Beck facing axe

  1. #271
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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Gill View Post
    Still doesn't mean his show has lost revenue.
    Didn't say it did.

    I answered a question from a poster who questioned the changing of the argument for Beck's possible 'axeing', from viewership to revenue.

    Both were mentioned in the OP.
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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Catz Part Deux View Post
    Organizing a boycott is a time-honored method of voting with your dollars in a free market economy. Nobody has a right to be financially supported by advertising dollars. The far right uses this tactic ALL THE TIME, and they have every right to do so. I can't believe that these kinds of simple political concepts apparently elude you.

    Government can't infringe on your free speech. But, your rights to free speech, as an individual, don't outweigh anyone else's right to free speech. Organizing a boycott IS A FORM OF FREE SPEECH.

    Jesus Christ. For people who claim to love the constitution, some of you sure don't understand it very well.
    And liberals sure do like to take advantage of their free speech to try and silence opposing views.

    You say the far right does this all the time. Maybe in some areas to protect children from filth on TV etc but when have Conservatives tried to silence political speech?
    Catawa is my favorite bleeding heart liberal.
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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Catz Part Deux View Post
    He's on the publicly-owned airwaves. I'm surprised that you don't understand that this is everyone's business.
    Hate to bust your bubble, but you are dead wrong. Beck is NOT on publicly owned airwaves, he's on cable. Cable is not controlled by anyone, including the FCC.

    I'm surprised you didn't know that........

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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by j-mac View Post
    Hatuey, can you tell us what you think is wrong with Beck's message, and offer what you think he should do to regain the sponsors caving to pressure from the Van Jones, Geo. Soros groups now going after them?

    j-mac
    Quote Originally Posted by j-mac View Post
    Hatuey, can you tell us what you think is wrong with Beck's message, and offer what you think he should do to regain the sponsors caving to pressure from the Van Jones, Geo. Soros groups now going after them?

    j-mac
    Here, I'll do you one better. I'll show you some very simple ways as to why Beck won't survive for long and prove how there is absolutely no way that Beck hasn't lost serious ad revenue:

    He's being put as a headliner with other prominent figures of FOX.

    Howard Kurtz - The Beck Factor at Fox: Staffers say comments taint their work - washingtonpost.com

    Despite Beck's ascendance, Bill O'Reilly and Sean Hannity remain marquee names at Fox, with "The O'Reilly Factor" still the highest-rated program, drawing 3.7 million viewers. O'Reilly has embraced Beck, showcasing him as a weekly guest. Despite strong resistance from Fox management, O'Reilly has joined forces with Beck on the so-called "Bold & Fresh Tour" (named for an O'Reilly book), speaking to sold-out audiences from Los Angeles to Tampa.

    Publicly, there is plenty of praise. While Beck declined to be interviewed, Chris Balfe, president of Beck's company, Mercury Radio Arts, says that "Glenn and Roger have a fantastic relationship. That's the reason he went to Fox, because of Roger." He adds: "Roger definitely gives Glenn advice on a lot of different things he thinks Glenn could be doing better or differently."
    When you have one program losing viewers and another which is going strong, networks usually try to remedy the situation by putting a weak show behind a popular one so as not to lose potential sponsors. That's pretty sound business logic only that the problem in not Beck losing viewers. It's Beck losing major sponsors. When you start losing Apple, Progressive, Best Buy etc. it's safe to say that it's the result of 3 possible issues:

    A) Companies don't want to be associated with you
    B) Your message is too extreme
    C) You're boring.

    Right off the bat we can scratch C. Beck isn't boring. If he were, he wouldn't have 2-3 million viewers. So what is the issue? Well what company wants to be associated with the guy who calls the President a racist? What company wants to be associated with a guy who has predicted the end of the world? You ever wonder why people like Ron Paul have trouble getting corporations to support him even though he's probably the most free market representative of congress? Is because nobody wants to be associated with the guy who wants to remove the US from the UN. It's not the few parts he gets right. It's how extreme he is.

    Now, as far as Beck losing revenue is concerned, I'll show you how:

    Glenn Beck Is Losing Money For Fox | Manolith

    The time has instead been sold to smaller firms offering such products as Kaopectate, Carbonite, 1-800-PetMeds and Goldline International,” says the Post. And that should have been everyone’s wake up call moment, right there: Carbonite. Remember when Darth Vader used it to freeze Han Solo and send him off with Boba Fett? If you’re endorsed by the Empire, shouldn’t that send up a red flag of some sort?

    Anyway, Apple’s boycott of Fox means that its iPad product, due to launch in April, won’t be given any advertising time on the network. Considering how big that network’s audience is, that could conceivably affect sales, at least at launch, though it does make me wonder exactly what the Venn diagram looks like for Apple enthusiasts who are also Fox watchers. It’s probably not that much of a crossover, but still, it’s a risk for Apple to manage. At the same time, as a staunch Apple guy myself (I still bleed in six colors), I’m not terribly interested in an iPad at all. I’ll just keep my eyes peeled for Glenn Beck’s anti-Apple rant, which is sure to come sooner or later.
    What a network can charge for ads is not dictated by the actual number of viewers but by the demographics of the people in the audience. If Beck's demographic is made up primarily of people in between the 18-49 groups, he would be able to charge more per ad than somebody who has their audience divided amongst different demographics. Don't get me wrong, a loss of 1/3rd of your viewers is clearly a problem but it's not as big a problem as losing 200 sponsors. Corporations tend to look at each other for where to spend their ad ressource. When you have not one but dozens of car companies, insurance companies and electronics retailers pulling their money out of your show, that sends a strong signal for others to do the same.

    So how is Beck losing revenue? Well it's simple, the fact that he now has to sell ad space to people who can't afford the rates you'd charge people like Walmart or Coca-Cola means a giant loss in revenue. As it's impossible to tell just how much one can only say that it's substantial. There's no way that it can't be. Beck can't charge them the same rates he would to transnational corporations and he's losing new sponsors with every ridiculous comment and assertion he makes. He's essentially paying them to stay on.
    I refuse to accept the view that mankind is so tragically bound to the starless midnight of racism and war that the bright daybreak of peace and brotherhood can never become a reality. - MLK

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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Catz Part Deux View Post
    He's on the publicly-owned airwaves. I'm surprised that you don't understand that this is everyone's business.
    I have an on/off switch along with a channel changer and use them regularly particularly with Ed Schultz and Chris Matthews. That is how I exercise my disgust with their antics.

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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Conservative View Post
    I have an on/off switch along with a channel changer and use them regularly particularly with Ed Schultz and Chris Matthews. That is how I exercise my disgust with their antics.
    I too use my off/on switch for both on air personalities. I make sure MSNBC is on for both shows. Schultz is paticularly outstanding and his work on the Wisconsin struggle has been among the best in the nation.
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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Hatuey View Post
    Here, I'll do you one better. I'll show you some very simple ways as to why Beck won't survive for long and prove how there is absolutely no way that Beck hasn't lost serious ad revenue:

    He's being put as a headliner with other prominent figures of FOX.

    Howard Kurtz - The Beck Factor at Fox: Staffers say comments taint their work - washingtonpost.com



    When you have one program losing viewers and another which is going strong, networks usually try to remedy the situation by putting a weak show behind a popular one so as not to lose potential sponsors. That's pretty sound business logic only that the problem in not Beck losing viewers. It's Beck losing major sponsors. When you start losing Apple, Progressive, Best Buy etc. it's safe to say that it's the result of 3 possible issues:

    A) Companies don't want to be associated with you
    B) Your message is too extreme
    C) You're boring.

    Right off the bat we can scratch C. Beck isn't boring. If he were, he wouldn't have 2-3 million viewers. So what is the issue? Well what company wants to be associated with the guy who calls the President a racist? What company wants to be associated with a guy who has predicted the end of the world? You ever wonder why people like Ron Paul have trouble getting corporations to support him even though he's probably the most free market representative of congress? Is because nobody wants to be associated with the guy who wants to remove the US from the UN. It's not the few parts he gets right. It's how extreme he is.

    Now, as far as Beck losing revenue is concerned, I'll show you how:

    Glenn Beck Is Losing Money For Fox | Manolith



    What a network can charge for ads is not dictated by the actual number of viewers but by the demographics of the people in the audience. If Beck's demographic is made up primarily of people in between the 18-49 groups, he would be able to charge more per ad than somebody who has their audience divided amongst different demographics. Don't get me wrong, a loss of 1/3rd of your viewers is clearly a problem but it's not as big a problem as losing 200 sponsors. Corporations tend to look at each other for where to spend their ad ressource. When you have not one but dozens of car companies, insurance companies and electronics retailers pulling their money out of your show, that sends a strong signal for others to do the same.

    So how is Beck losing revenue? Well it's simple, the fact that he now has to sell ad space to people who can't afford the rates you'd charge people like Walmart or Coca-Cola means a giant loss in revenue. As it's impossible to tell just how much one can only say that it's substantial. There's no way that it can't be. Beck can't charge them the same rates he would to transnational corporations and he's losing new sponsors with every ridiculous comment and assertion he makes. He's essentially paying them to stay on.
    Then you shouldn't have any problem proving that Fox News is losing money on the Glenn Beck show? I know that Roger Ailes would love to hear from you. Everything you post is speculation but shows how desparate liberals are to stifle anyone that disagrees with their personal opinions. Didn't see that outrage when Beck was railing against President Bush. Guess you agreed with him then. Let the ratings and the network make that decision.

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    Re: Fox News firebrand Glenn Beck facing axe

    I think everyone is forgetting Fox's role in our society. Propaganda arm of the rebublican party, neokhan sect. If Beck's rantings begin to turn off independent voters he'll be gone like the dodo. Period.
    Anyone wondering what I'm talking about start here:
    The Psychology of Persuasion

  9. #279
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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Conservative View Post
    Then you shouldn't have any problem proving that Fox News is losing money on the Glenn Beck show?
    I did. Loss in major transnational sponsors is loss in revenue. Are you asking for actual numbers to what is a fact of free market economics in the media world? More proof that your work in the business world wasn't above bagging somebody's vegetables. Here, so that you'll quit your lame trolling:

    http://www.bnet.com/blog/advertising...d-boycott/2994

    Advertising revenue on Glenn Beck’s Fox News Channel show has dropped by half, from about $1 million to $492,000 a week, according to the group that organized the boycott of his show. Here’s a chart of his revenue cliff:

    http://www.bnet.com/blog/advertising...ehind-him/5135

    At one time, the boycott seemed irrelevant because Beck had such a massive audience for his daytime show, 3 million people. Now he has only about 1.4 million, according to Nielsen. (Most recent numbers: 1.5 million.) So the show’s financial troubles are compounded: In addition to not selling enough full-price inventory to fill out the show, each individual slot is worth less because it delivers fewer ratings points.

    Why does News persist? Although Beck still gets nearly triple the viewers of his competitors, it is not likely that Fox is standing behind him for business reasons. It would be much more lucrative for CEO Rupert Murdoch to demand that Beck apologize and move on. Then Nestle et al. could come back and everything would return to normal. Rather, this is as another case in which News is cutting off its nose to spite its face. Murdoch believes Beck is “right,” and he seems to be insisting that he’s not going to let liberal boycotts or his sympathetic clients push him around.
    http://theweek.com/article/index/201...by-the-numbers

    2.6 million
    Nightly viewership of Beck's Fox News show, which is co-produced by Mercury Radio Arts

    200+
    Advertisers — including UPS, Sprint and GEICO — that have decided to boycott Beck's TV show based on his controversial comments (most notably the assertion that President Obama has "a deep-seeded hatred for white people")
    Honestly.
    Last edited by Hatuey; 03-09-11 at 01:16 PM.
    I refuse to accept the view that mankind is so tragically bound to the starless midnight of racism and war that the bright daybreak of peace and brotherhood can never become a reality. - MLK

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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by haymarket View Post
    I too use my off/on switch for both on air personalities. I make sure MSNBC is on for both shows. Schultz is paticularly outstanding and his work on the Wisconsin struggle has been among the best in the nation.
    Why am I not surprised. Any one that could criticize Beck as a liar, while admitting that they lap up Schultz's daily dose of lies is a poster child for hypocrisy.

    • "The America Republic will endure until the day Congress discovers that it can bribe the public with the public's money." -- Alexis de Tocqueville





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