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Thread: Fox News firebrand Glenn Beck facing axe

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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Hatuey View Post
    As I explained, if the show doesn't bring in revenue? It will. If major sponsors are pulling out of the show? It will. End of story.
    I sold advertising on a heavy metal station back in the late 1980s. We were rated #2 in the 18-34 timeslot, a highly desirable demographic. But, our ad rates were less than our competitors who were at #3-5. During that era, advertisers believed that our listeners were slackers without money. Even though we had good ratings, we could not charge as much as some radio stations because of our format. The demand for our ad slots wasn't as high as it was with more mainstream, innocuous pop stations.

    Also, during this time period, Slash was interviewed by one of our DJs during the morning drive. This was a major coup, GNR was at the top of the charts back then. But...Slash said the F word several times, and the idiotic DJ didn't have him on time delay. Not only did we get fined by the FCC, but a couple of my advertisers pulled their ads (money out of my pocket and out of the station's coffers). The DJ was later fired.

    It's not just about ratings. The image of the station is everything. In beck's case, he's increasingly presented an image that isn't desirable to most advertisers. He appears fringe, offensive, erratic, and frankly---crazy. He's the Charlie Sheen of political talk right now. That's not a good thing. Major corporations want to advertise with programs that aren't going to offend their potential customers.
    Last edited by Catz Part Deux; 03-09-11 at 10:37 AM.

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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Redress View Post
    You might want to follow that conversation, since he was responding to some one claiming that FOX would not pull a highly rated show, which is clearly false. They will pull any show that is not giving them the return on investment they want.
    Then prove that Beck isn't generating "the return on investment they want?"

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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Catz Part Deux View Post
    I sold advertising on a heavy metal station back in the late 1980s. We were rated #2 in the 18-34 timeslot, a highly desirable demographic. But, our ad rates were less than our competitors who were at #3-5. During that era, advertisers believed that our listeners were slackers without money. Even though we had good ratings, we could not charge as much as some radio stations because of our format. The demand for our ad slots wasn't as high as it was with more mainstream, innocuous pop stations.

    Also, during this time period, Slash was interviewed by one of our DJs during the morning drive. This was a major coup, GNR was at the top of the charts back then. But...Slash said the F word several times, and the idiotic DJ didn't have him on time delay. Not only did we get fined by the FCC, but a couple of my advertisers pulled their ads (money out of my pocket and out of the station's coffers). The DJ was later fired.

    It's not just about ratings. The image of the station is everything. In beck's case, he's increasingly presented an image that isn't desirable to most advertisers. He appears fringe, offensive, erratic, and frankly---crazy. He's the Charlie Sheen of political talk right now. That's not a good thing. Major corporations want to advertise with programs that aren't going to offend their potential customers.
    If Beck is as polarizing as you claim then why do you want him off the air? Seems you would want more people to see how bad he is? On the other side why is personal choice only a liberal issue? Let the people decide whether or not they want to watch Beck as they can turn the channel or turn it off.

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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Conservative View Post
    Then prove that Beck isn't generating "the return on investment they want?"
    I did not claim he was. I have no way of knowing. I was merely correcting your complete and total lack of understanding of capitalism.
    We became a great nation not because we are a nation of cynics. We became a great nation because we are a nation of believers - Lindsey Graham

    Quote Originally Posted by Fiddytree View Post
    Uh oh Megyn...your vagina witchcraft is about ready to be exposed.

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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Redress View Post
    I did not claim he was. I have no way of knowing. I was merely correcting your complete and total lack of understanding of capitalism.
    LOL, thanks for the good laugh this morning, now it is on to Mass. BBL.

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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Conservative View Post
    If Beck is as polarizing as you claim then why do you want him off the air? Seems you would want more people to see how bad he is? On the other side why is personal choice only a liberal issue? Let the people decide whether or not they want to watch Beck as they can turn the channel or turn it off.
    I would like to see what you can come up with when you aren't being pre-programmed full of pablum by Beck.

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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Conservative View Post
    LOL, thanks for the good laugh this morning, now it is on to Mass. BBL.
    I got a laugh out of your position and lack of understanding of capitalism myself. I thought every one understood what supply and demand was.
    We became a great nation not because we are a nation of cynics. We became a great nation because we are a nation of believers - Lindsey Graham

    Quote Originally Posted by Fiddytree View Post
    Uh oh Megyn...your vagina witchcraft is about ready to be exposed.

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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Redress View Post
    You might want to follow that conversation, since he was responding to some one claiming that FOX would not pull a highly rated show, which is clearly false. They will pull any show that is not giving them the return on investment they want.
    I was following the conversation. He claimed that ratings don't matter, only revenues. I agree with that to a degree. But, since he didn't show any proof that Beck's show has lost revenues, his point is moot.

    Ratings do matter normally, since that is the reference that all media use to set advertising rates for that particular show. In this case, I have no doubt that Beck has been harmed by the constant, ongoing boycotts by the left of anyone that dares sponsor his show, so it is entirely possible that Fox has lowered his rates below normal to attract more advertisers. But, as I said, no one has posted any information claiming that his revenue or rates are not normal for a show with his ratings.

    • "The America Republic will endure until the day Congress discovers that it can bribe the public with the public's money." -- Alexis de Tocqueville





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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Barbbtx View Post
    There you go with that big paint roller again. I"m a conservative and I watch as much or more CNN and MSNBC than I do Fox. (sorry can't stand liberal talk radio) I listen to Conservative talk sometimes. I also like C-Span.
    Just from reading on DP, I get the impression that many liberals never listen to Conservative talk radio or watch Fox. Where do they get anything that doesn't have a left lean?

    They don't. Liberals, tend to read things like DailyKOS, and MediaMatters to arrive at their opinions of what conservatives say on their shows. Heaven forbid they actually listen or watch anything that doesn't come from the liberal echo chamber.


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    Re: Fox News firebrand Glenn Beck facing axe

    Quote Originally Posted by Hatuey View Post
    Here is one list of sponsors that have dropped Beck:
    link to source? Or, are we to tak your word for it?

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